In this case study, we will talk about how we improved SEO results for A Proactive Driving School in Calgary, AB.
Topline Stats:
- Improved SEO ranking for the “driving school calgary” search term and landed the client to result #1
- Improved technical SEO score to 99% – ‘Excellent’
- Helped the the driving school land 1000s of visitors a month using organic SEO
“We are very happy with the result and definitely recommend Clio as their quality of work is outstanding.”
Marina Lapina, driveproactive.com
The Challenge
A Proactive Driving school was slipping in Google rankings. Their website landed #8 on Google and this was starting to affect their sales.
The website was built using PHP and was not performing well when it came to organic SEO. There were several improvements that could be made to improve their ranking.
The original website was analyzed (screenshot above) and it was quickly evident why the website was slipping in the search rankings. Some of the issues included an outdated design (not mobile-friendly), limited on-page SEO features, and missing sitemaps.
That was where Clio Websites came in to offer our expertise and set them up for SEO success.
The Solution
We proceeded to help them with the following plan of action:
- Redesign the website and make it more mobile friendly
- Convert the website to WordPress for better SEO results
- Implement SEO on-page enhancements to improve their ranking on Google
Website Redesign
The first thing that we did to improve A Proactive Driving School’s SEO results was to redesign their website.
- Primary Objective – improve the look and feel of the current website and modernize
- Secondary Objective – improve the responsiveness of the website (how it looks and functions on mobile and desktop devices)
We used WordPress and Elementor Pro in order to redesign the website and give it a more modern look and feel. The clients were very happy with the result, and we were happy because we had a good foundation to implement our SEO improvements.
“Nat and Clio Websites is a team of professionals who designed a brand new website for our company.”
Marina Lapina, driveproactive.com
Converted to website to WordPress
Our first order of business was to convert the website to the WordPress platform. The reason we prefer WordPress for these projects is:
- The clients can make their own changes and modifications in the future
- The WordPress platform is responsive and looks great on any device
- Websites are fast and perform well even for users with slow connection speeds
- SEO results are easier to achieve with WordPress due to many SEO benefits
- Google and other search engines prefer WordPress
As soon as the website was converted to WordPress, the technical SEO score improved significantly.
Implemented SEO Enhancements
We implemented various SEO enhancements to improve the SEO results for the search term the client was targeting. The term, “driving school Calgary”, is fairly difficult to rank for.
In order to improve the SEO results for this keyword we made sure the new website focused on the following:
- The website satisfied search intent, first and foremost
- All of the content, pictures, and headings were properly structured and tuned
- The main landing page had an excellent performance score
- Added various rich objects (FAQs, reviews, videos, etc) to increase SEO scores and user satisfaction
- Making sure that the website performs well on all platforms
The Results
As soon as we implemented our improvements the website jumped from result #8 to Google search result #2.
After a few weeks and some additional promotion, the website landed in the #1 spot, outranking other large companies.
In summary, here is how we improved SEO results for A Proactive Driving School:
- Improved SEO ranking for the “driving school calgary” search term and landed the client to result #1
- Improved technical SEO score to 99% – ‘Excellent’
- Helped the the driving school land 1000s of visitors a month using organic SEO
Since starting to work with us, A Proactive Driving School saw a significant jump in traffic and increased sales.
This case study is just one of the many examples of how we help businesses put their websites to work.
If you have any questions or want us to replicate these results for your website, get in touch with us.