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How to Create Coupons in WooCommerce


Coupons are a fantastic way to attract new customers and get the regular ones to return for more. Find out how to create coupons in WooCommerce.

Importance of Coupons and Discounts

Any internet store’s main objective is to turn a profit. Therefore, giving discounts can be a little off-putting. On the surface, it doesn’t appear conceivable to increase profits through price reductions.

According to statistics, buyers are more inclined to buy products they weren’t sure about before when discounts are offered. Discounts can also persuade customers to finish their shopping from abandoned carts.

Additionally, coupons may persuade consumers to purchase more things than they would otherwise. Deals that provide one item for one price are highly effective at promoting purchases. Free shipping is another powerful sales tool that can be provided as a coupon.

It has been demonstrated that using discounts effectively can help you draw in and keep customers, which is crucial for the expansion of your organization. Coupons can also avoid revenue slumps because keeping existing clients is more straightforward and expensive than acquiring new ones.

Finally, discounts can assist you in getting rid of inventory that you would not otherwise be able to sell. For instance, end-of-season sales can help eliminate merchandise that would otherwise have to be written off as a loss.

As you can see, using coupon codes on your WooCommerce site could offer many advantages. However, you’ll need to develop the skills to effectively build and deploy them if you want to optimize their effectiveness.

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How can WooCommerce Smart Coupons benefit your business?

Despite its cost, WooCommerce Smart Coupons is a very popular plugin among different online retailers for a reason. Most of them come from the remarkable features you could discover while using this specific plugin:

Credit storage: Using this plugin, you may create coupons that let users use unlimited shop credit for personal use.

Email marketing: WooCommerce Smart Coupons allow you to send discount codes to your subscribers without needing external connections.

High performance: Using this discount solution is completely worry-free since it neither slows down your website nor interferes with the checkout process. Since so many significant WooCommerce retailers use it, you may be sure of their productivity.

Numerous valuable features: in the part that follows, we’ll take a deeper look at its features. However, WooCommerce Smart Coupons has everything: coupon issuance, limits, bulk generation, lovely designs, and an intelligent management system.

Outstanding Features of WooCommerce Smart Coupons

WooCommerce Smart Coupons have developed the following features for conducting discounts and promotions automatically to assist online shops in increasing revenues, fostering client loyalty, and sustaining relationships with them:

Free Shipping: Enabling free shipping through in-store credits, adjusting limits, and simply checking a box.

Coupon sharing: You can attract more clients by including links to coupons in your customers’ emails or social media posts.

Coupons included with product purchases are a fantastic strategy to boost your frequency of subsequent purchases over time. Once a consumer purchases from your store, you’ll reward them with a coupon, store credit, or vouchers for their next buy.

Free coupon codes: When you use a coupon, products are immediately added to your shopping basket. Additionally, the discounted price you chose for your order is considered.

You can generate discounts in large quantities with WooCommerce Smart Coupons, which can then export the CSV files, email each recipient, or post the coupons directly to the website.

Add many complex rules and settings to your WooCommerce core coupons with percentage coupons.

How to enable WooCommerce Coupons?

It’s as simple as activating a device—select Settings under WooCommerce in the WordPress menu on the left. Enable Coupons in the General settings. Now you must check the box to enable WooCommerce coupons.

You may also use the option to calculate coupon discounts consecutively. WooCommerce coupons can be added more than once by customers. The first coupon will be applied to the total price, the second to the discounted price, and so forth by WooCommerce.

Adding WooCommerce Coupons

You can add your first coupon right after activating the coupon option in WooCommerce. Select Marketing > Coupons on the left-hand side menu, and click the Add coupon button to accomplish this.

Fill out the following information to add your coupon.

Coupon code: The consumer must input this in the WooCommerce shopping basket to receive a discount.

You can write as much information about your coupon as you need in the area labeled “Description.” Only the admin panel allows the viewing of the description. Using the description is a good idea, even though it’s not required. After a few weeks or months, you can recognize the coupon if you run various discounts or marketing campaigns.

Fill out the rest of the details under Coupon data which is covered in the next section, and hit publish to create your first coupon.

Coupon General settings

Discount type

When an item is discounted by a percentage of its original price (for example, with a 15% off coupon), the discount is known as a percentage discount.

Fixed cart discounts apply to the entire cart and are of a fixed value. For instance, it might be a $100 voucher.

Fixed product discount: A set discount applied to only certain products.

Enter the coupon value as an amount or a percentage depending on the type of coupon you select. Use a decimal system relevant to the location of your shop. Enter the number; do not include the currency or percent sign.

If you want to provide your clients with a free shipping coupon, use the “Allow free shipping” checkbox. But keep in mind that Free Shipping requires the Free Shipping coupon option to be enabled in WooCommerce’s Free Shipping Settings. Get more information on WooCommerce Shipping.

Date of coupon expiration: You can choose when the WooCommerce coupon expires.

WooCommerce Coupons Screenshot – How to create coupons in WooCommerce

WooCommerce Coupon – Usage restriction

You can establish a limit for particular items, groups of items, or email addresses here. You can restrict the use of coupons without using this setup.

You can enter your coupon order’s minimum or maximum value using the minimum/maximum spend option (a subtotal needed to use the coupon). Keep in mind that the amount is fixed before taxes are computed.

If you don’t want the discount combined with other coupons, choose the “Individual use only” checkbox.

Check this box to indicate that the coupon cannot be used on items currently on sale.

Products: Choose a selection of items to which the coupon will be applied.

Products to exclude – choose the items to which the discount will not be applied.

Choose the entire category of products that will qualify for the discount.

Select the categories to which the discount won’t apply using the Exclude Categories option.

Enter the email addresses that can use the discounts to circumvent email limitations. Use a comma to divide multiple email addresses if you wish to add more than one.

WooCommerce Coupons Screenshot – How to create coupons in WooCommerce

Usage limits

You can limit how many times your coupon can be used here. You can choose whether or not to utilize this setting; it is also optional.

Set a restriction on the number of times each voucher may be used before it becomes invalid.

Limit usage to X products by entering the most things that can be purchased with the voucher (for product discounts).

Set a limit on the number of times any user may use the voucher.

The configuration is quite simple, as you can see.

WooCommerce Coupons Screenshot – How to create coupons in WooCommerce

What about WooCommerce Coupon Code Generator?

You can also automatically generate coupons for your store if you need to. How?

To make PDF gift cards and vouchers in WooCommerce, you can use the WooCommerce coupon code generator. With the plugin, you can create gift card and coupon restrictions in the same manner that you would with regular WooCommerce coupons.

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Top 5 Best WooCommerce Smart Coupon Plugins

In addition to WooCommerce Smart Coupons, you have a lot of other possibilities. We have chosen the Top 5 Best WooCommerce Smart Coupons plugins based on their reviews, feedback from past customers, prices, and, most importantly, their features:

Coupons Pro for WooCommerce

With two different plugin options at Coupons Pro for WooCommerce, coupon strategies can be made more automated. You can build two kinds of coupons: one for the product page and the other for re-engagement. Customers may easily activate and use coupons that may be developed and shown on particular product pages throughout the checkout process.

To incentivize a purchase, coupons will be given to reengaged customers at a specific frequency. Numerous coupon strategies could significantly increase your conversion rates. Additionally, setting up this plugin is a breeze.

With Coupons Pro for WooCommerce, you get the following for just $79:

  • Increase conversion and loyalty rates with two different sorts of discounts
  • Send follow-up emails with incentives to dormant clients
  • Users can enable a box on the product page if they have a discount for a particular product

WebToffee Smart Coupons for WooCommerce

The WebToffee Smart Coupons for WooCommerce plugin is another smart coupon add-on for WooCommerce that is impossible to overlook. This choice is $10 less expensive than the first while offering several features. Various options for making coupons and other discounts, such as fixed dollar value, percentage, etc., are available with WebToffee Smart Coupons. It may be tailored, allowing you to create discounts that complement the page’s layout.

It also offers a lot of restrictions to help you make the most of your store’s discount plan. This plugin lets you create coupons in bulk and many other things, including product giveaways, gift coupons, store credit, and much more. These are moreover going to be beneficial for your WooCommerce coupon-creating experience in addition to those excellent features:

Before creating actual coupons, take the behavior of clients into account.

Providing store credit and other offers, including Buy One Get One, and generating a variety of coupons at once.

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WooCommerce Extended Coupon Features

Using WooCommerce Extended Coupon Features is terrific since it not only makes managing your coupons easier but also gives store owners the ability to create automated discount guidelines. This plugin stands out from the competition due to its ability to enable coupon allocations for various payment, shipping, and product combinations. It also automatically adds coupons to carts when coupon conditions are met. In addition to those are:

  • supported coupons via links in the URL
  • interoperability of multilingual websites with WPML
  • assigning automatic discount coupons to orders
  • You will change your mind after using the WooCommerce Extended Coupon and receiving 5 out of 5 stars on WordPress!

YITH WooCommerce Coupon Email System

You may create a unique coupon strategy for your store with the help of the YITH WooCommerce Coupon Email System. To create and send coupons, you only need to consider special events and specific behavior. It might also be utilized to reengage customers who haven’t visited your store in a while. This plugin will be a beneficial addition to your store because it will raise sales and conversion rates with:

  • On certain occasions, encourage customers to use coupons to purchase something.
  • giving customers rewards for achieving certain purchase milestones
  • Personalized email templates with innovative and flexible designs

Online retailers must currently pay YITH $69.99 to set up the plugin on their website.

WP Coupons and Deals

With the WordPress plugin WP Coupons and Deals, you can quickly add coupons and bargains to posts and pages. Here, you can discover a widget that will aggregate the coupons into a collection and display them in your website’s sidebar.

Additionally, a “Click to copy coupon” button makes it simpler for your clients to copy and paste the code. When someone clicks on the deal, a new tab will open with your affiliate link, which you can utilize to direct traffic to your website. Additionally, this plugin allows users to vote on particular discounts, and each discount has its social sharing options.

How Clio Can Help

We have been building eCommerce websites for years using WordPress and WooCommerce. We love helping clients by launching well-performing websites that will outwork and outrank your competition.

We hope that you enjoyed learning how to create coupons in WooCommerce.

Contact us today to find out more!

About the author

Darko is a talented WordPress developer who loves to build responsive websites using Elementor. He has been with Clio Websites since 2021 and enjoys contributing WordPress articles and other types of content that our visitors love to read and share with their peers.

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