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How to Sell Products Using WordPress and WooCommerce


In this article, we will teach you how to sell products using WordPress and WooCommerce.

Setup Your Online Store using WordPress and WooCommerce

Many small business owners are learning that they can sell products online, which is why so many are looking to find effective ways to do it. Currently, WordPress is an industry leader when it comes to websites and website building, with each WordPress site granting the owner access to a variety of helpful plugins. Since this platform is so popular, it is easy to see why so many are looking for simple ways to sell products on their WordPress site, which is where WooCommerce comes in. Using this effective duo, you can easily design an online store in no time at all.

Creating Your WordPress Site

WordPress is a great space for building the website of your dreams, so you will want to start here. When it comes to designing your WordPress site, there are a few simple steps to follow. Using existing WordPress templates, you can build a fully functional site in a relatively short time frame. However, if you need a more custom site, you are able to design your own, purchase a custom template, or pay a developer to create a custom website for you. If you need help launching a WordPress template, reach out to Clio


Effective WordPress Website

When it comes to creating an effective WordPress website, you want to focus on your target market and make sure that your branding is in line. Branding is important for any business, but it is particularly relevant when it comes to creating an effective eCommerce site. A strong brand will help you to cater to your audience, which makes it much easier for you to build credibility with your customers. 

Creating credibility is crucial because it will make people trust you enough to buy your products or services. Even the best products in the world won’t move if your customers think that they can’t trust you or your website, so make sure that you use high-quality images, use readable fonts, and apply branding colors where you can. As soon as your website is up and running, you can begin to use WooCommerce to create your online store.

Understanding WooCommerce

WooCommerce is a completely free WordPress plugin that allows you to create a full eCommerce store in no time at all. Instead of paying a developer to design your store or trying to design it yourself, this helpful plugin grants you access to a wide variety of helpful tools that make it possible for you to create a completely customized online store. In fact, WooCommerce is so easy to use that you can create a complete store in a matter of minutes, and if you want to make adjustments later, you can do that as well. 


This powerful plugin can offer you a wide range of eCommerce functionality and makes it possible for you to run an online store with absolute ease. With this plugin, you can quickly offer product pages, a shopping cart, and multiple payment options (like Square and PayPal).With this plugin, you can even offer options for shipping costs, factor in taxes, and leverage Google Analytics to help track sales and improve the user experience for your customers!

WooCommerce Also Offers:

  • The easy sale of digital and physical products
  • Product variations
  • Custom sales configurations

Using WooCommerce

WooCommerce is a free plugin, so you can easily install it directly to your WordPress website in no time at all. As soon as the installation is complete, you can set right to work customizing your store. The base functionality is more than you will need to get a simple store off the ground, and if you are interested in creating a store with more to it later, WooCommerce also offers a variety of additional plugins that can help you boost your store that much more. Some of them are free and some of them are paid, but all of them are effective for online retailers. 

Additional Plugins Offer:

  • Membership management
  • Private discounts
  • Product subscriptions
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There is simply no denying the value of a well-designed WordPress site, but with the WooCommerce plugin, you can enjoy offering a complete online store that can help you sell your products or services online. When you pair these two powerful tools, you have the perfect combination to create an amazing online store with no technical expertise required.

Bringing together the power of WordPress and WooCommerce plugin with your WordPress site makes it easy for you to get right to work selling your wonderful products online, and as your business grows, you can always work to customize your website and store further. If you need help setting up, configuring, or using WooCommerce, Clio Websites – Calgary WordPress Experts is here to help

If you liked this article, also check out our most common WordPress Questions and Answers, or check out our other eCommerce development services.

About the author

Nat Miletic is the founder of Clio Websites, a Calgary-based web design company. Nat writes about WordPress, SEO, and responsive web design.

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