We started Clio Websites because helping small businesses is our passion. In this article, we showcase some of our favorite small business website examples.
Why you need a website
Where do customers usually go first when looking for a new product or business? Most likely, Google.
Having a good quality website is key in establishing your presence and generating leads.
Small businesses usually have the luxury of supporting a full-sized web design team, but that doesn’t mean they don’t deserve an awesome website. Fortunately, modern technology makes it easy for small business owners to create stunning websites that show off their brand.
We love helping clients create new small business websites. Contact us today if you want to learn more, or if you want to start work with us.
What should a small business website include?
Small business websites should include a strong call to action, have a fast and responsive interface, and include all of the key information their customers are looking for.
Strong call to action (CTA)
A call to action is an instruction to the audience designed to provoke an immediate response. For example, including a button “call now”, “find out more” or “visit a store today” are all great examples of a strong call to action.
Take a look at this example of a great call to action on the Canada Immigration and Visa Services website:
Fast and responsive website interface
Nobody enjoys using a slow and buggy website. Especially not on their mobile device.
Website performance improves conversions, SEO, and visitor satisfaction. In fact, according to research, over half of the visitors will abandon a website that takes longer than 3s to load.
What is a responsive website?
Simply put, a responsive website looks and functions great on any device. This includes desktop computers, laptops, phones, and tablets.
This example shows you what a responsive website should look like on both a laptop and mobile screen:
Easy to find key information
If website visitors are not able to find the information they are looking for within 15 seconds, they are likely to leave a website. If you haven’t captured their attention in that timeframe, you are likely not going to.
This is why it’s important to display all of the key information on a website clearly and make it easy to find.
Take a look at this example we created for a client, where all of the key areas are clearly identified and easy to find (about us, courses, and contact info):
Best small business website examples
The best small business website examples have three things in common:
- Great CTA
- Fast and responsive
- Easy to find key information
Here are some additional examples of great small business websites that utilize these three strategies.
Mighty is a great-looking website that has a strong call to action and a very clean and professional design. Everything you need to know is in the main header and above the fold:
Made by Marcus
This delicious-looking website has a sleek design, clear navigation and is fast and responsive just like the rest of the examples. Another great example of an awesome small business website.
Another great example of a strong call to action, clear and easy to find information, and a fast and responsive website. uSERP meets all the criteria and does so beautifully.
Super simple design that hits all the checkmarks. Ratio Coffee has a clear call to action, sleek and fast design, and simple navigation.
Press London is another great example of an awesome-looking but simple website. It has all of the right characteristics and makes you want to try their product.
Great call to action and multiple buy signals.
We hope that these websites inspire your next website project and spark new ideas. If you have any questions or want to talk about your next project, call or email us today.
How Clio can help you with your small business website
Clio Websites is a full-service website design and marketing company. We have vast experience in responsive website design, website maintenance, WordPress development and speed optimization, and SEO. Clio offers free consultations and free website evaluations and we receive glowing reviews from our clients.
We are always here to give you a helping hand and we love working with small businesses.
Our team is always happy to answer any questions, so contact us today.
Let’s create something together that is worthy of sharing in our small business website examples.