One of the most important pages on any website is the homepage. In this article, we cover the top homepage design examples to get you started on your path to homepage design excellence.
A good example is the best teacher. For you to use the same strategies on your website, We’ll show you some of the best homepage design examples and explain why they work.
Dropbox’s website is an all-around marketing prime example of a good homepage web design. You have two CTAs, one of which uses a dark backdrop to attract more attention because it is for the tool’s paid version, and a hero image that draws the eye is slightly off-center.
Here, the marketing copy is kept to a minimum. Dropbox is aware of its customers and focuses on their problems, such as inefficiency and security. Additionally, the navigation is rather primary and only offers the ability to “Compare plans.”
Because of its distinctive drawings, we adore the Slack site design. Custom graphics are always a good choice. I like the tagline “Where Work Happens” because it’s clever and captures the product’s function.
What visitors should do is made plain by Slack. They can either create an account or sign in. Although we have more navigation options than Dropbox, each one helps users locate what they’re looking for.
Videos are a major trend in web design for a reason. They do a terrific job of grabbing our attention and persuading us to linger a little longer on the page. The driver service Lyft has a fullscreen movie that dominates the homepage and has a significant impact.
The video’s eye-catching hues and well-known landscapes help build Lyft as a relatable brand. The quick cuts between scenes give off an urban vibe, which is appropriate for a business that primarily operates in cities.
While the animated video takes center stage, they’ve balanced it out by using white for the text and menus, which stand out against the backdrop colors. Due to the apparent hierarchy established by the capital letters and drop-shadow on the CTA button prompting us to “Apply to drive,” it appears incredibly enticing.
On its homepage design, InVision has a powerful purpose statement. This succinct but impactful copy, written in huge type and capital letters, informs us of the brand’s core values. The fuchsia CTA button and the white text stand out sharply against the black background.
The product’s features are highlighted as you scroll down with the help of explicit language and screenshots. These are accompanied by expert reviews from popular IT brands, which reveal the professionalism of the product.
Here’s another illustration of a straightforward homepage layout that clarifies the brand’s mission immediately. The primary goal of Airbnb is stated in the first sentence. The site encourages visitors to make a reservation straight away by pairing an online form with a cheery red “Search” button.
The sizable background image also aids a distinctive ambiance. It’s not the typical picture of the ideal vacation resort but rather a bold, thrilling type of lodging. As you browse further down the homepage, many more alluring images are displayed.
The Benefits of a Well-Designed Homepage
A straightforward homepage layout welcomes visitors to your website, explains what you want them to do next, and gives them the option to delve deeper into your site.
Simple homepage design can be made more sophisticated, but you don’t want to start with a jumbled mess and then have to pick and choose what to remove. Always start with the fundamentals. What should your homepage contain? What can they expect from you? What factors are given precedence?
You’ll have the knowledge required for a better homepage design once you respond to those questions. Elements on homepages serve extremely particular functions in web design.
Aiding your target market to familiarize yourself with your brand
Your homepage will likely be where the majority of website visitors land. Given that, you must make a strong impression.
Your homepage should convey an understanding of your business’s goals and values. If you can get this information clearly, you’ll have a greater chance of attracting potential clients.
Improving the user experience on your website
Customers come to your website for a specific reason. It can be to look at your product range, read your blog articles, or determine whether you offer a particular service.
In any case, you want to point that customer to the appropriate website. By offering simple navigation and a sense of how your website works, your homepage design should aid with this transition.
If you don’t provide the appropriate incentive and opportunity, website visitors won’t convert, which is what you want them to accomplish. If visitors can’t discover a signup form, your database will remain empty even if you wish to create an email list.
You will increase conversions if you make this information simple to find on your homepage.
Making a good first impression with your site is another strategy to increase conversions. Visitors are more likely to remember your website if they had a positive experience there. Even if you don’t make a transaction immediately, the customer might come back and buy from you in a few days or weeks.
Improving brand awareness
You can make your business unique by allowing your brand’s picture and messaging to be seen on every page. This is particularly true regarding the design of your homepage, which acts as the entry point to the remainder of your website.
The focus should be on your objective, tagline, and logo. You might even want to put a form or statement that informs visitors of what you do to the very top of your homepage, preferably in large font:
What issues do you fix for your clients? How can you make your clients’ lives—both personally and professionally—better? Don’t make your website visitors assume or try to figure out what you do. Make it plain right away.
How to Design a Website Homepage
Now that you know the four objectives that will drive your design principles consider the following three directives: What is must-have information for your homepage? What can your target audience expect to find on your website? What factors are the most important for your visitor?
You can start planning to improve your homepage effectively once you know the answers to these three questions.
Do not forget to connect your design to one of the objectives above. Above all, don’t stress about doing things perfectly. It takes time to optimize a website, so focus on launching and iterating.
How to Find Out What’s Working and What’s Not on Your Homepage
Web design is incredibly individualized. You might despise a website’s design while others may enjoy it. There is no way to win everyone over. However, you can win over the majority of website visitors. How? Based on what most of your website visitors respond to favorably, you can determine what is working and what is not.
You can perform user behavior reports on your website using a variety of applications. You’ll be able to observe where users scroll, click, and otherwise respond to design elements.
You can examine what people care about and aren’t even noticing on a website by using a heatmap, for example (even when they should). A confetti report, on the other hand, gives you specific details about referral sites and how visitors from various locations interact with your website.
Do visitors who come from Facebook tend to ignore your CTA? Perhaps your Facebook updates don’t match the layout of your website. You can view visitor patterns in many ways using other user behavior reports. A typical heatmap, for instance, displays regions of “hot” activity and “cold” inactivity. You may improve the effectiveness of your homepage by aligning its elements with eye-tracking.
Make two versions of your website after gathering this data. To half of your visitors, show one version; to the other, the other. You may improve your site so that it is perfect for your target audience by A/B testing specific elements.
Homepage Optimization Checklist
What can you learn from these three real-world examples of some of the top homepage designs on the Internet? And how can you create the ideal homepage for your company?
Despite popular belief, site design only requires five essential components. You have a lot of creative freedom, but ensure your offer is presented concisely and without interruption. Here is a helpful checklist of elements you should add to your homepage to make it better and increase conversions.
Write a solid and clear headline
Each of the three examples I gave earlier has a different headline to serve as the page’s focal point. Let’s examine each of these headlines:
“Create Online Authority by Using Powerful Content Marketing“
“Get there; Your Day Is Yours.“
“The best speech recognition technology in the world is only found in this one language software.“
Despite their evident differences, they share several characteristics.
They start by using strong words. These phrases immediately arouse the reader’s feelings or strike a chord. Words like “authority” and “powerfully effective” are highlighted by the copy blogger. They don’t stand out on their own, but when combined with a punchy title, they contribute to a more powerful message.
Uber adopts a more sentimental stance. Uber appeals to what its target clients want: freedom, efficiency, and a destination – rather than openly expressing its value proposition. Then there is Rosetta Stone, which conveys credibility and authority by using phrases like “only” and “world’s best.” These lines provide the impression that Rosetta Stone is all you need to achieve your objectives.
Put yourself in the customer’s position when creating compelling headlines. What may they be impressed by? What would strike a chord with that person just enough to entice them to look around the remainder of your website? Or to complete a form?
Don’t confuse your users
Conflicting CTAs are one of the most frequent problems I see on homepages.
As much as possible, stay away from competing CTAs. You can provide more than one choice, but highlight the precise CTA you want visitors to click. Making the alternate CTAs smaller and less noticeable is how both Uber and Rosetta Stone accomplished this in the abovementioned cases.
Avoiding visual clutter is more important. You want to eliminate any distracting visual elements from your homepage, much like you would pick up toys, clothing, magazines that were lying around, and other clutter at home.
Simply put, keep things straightforward. There should be just the right content on the page to grab readers’ attention without overwhelming them.
Add a direct and big CTA button for the offer
You want your visitors to concentrate their attention on your CTA. Here’s what to do next, so accept this invitation! The CTA button should draw the visitor’s attention but shouldn’t fill up the entire screen. If you don’t think it’s captivating enough, think about utilizing a distinctive typeface.
Additionally, make sure the call to action you use is clear and valuable. “Subscribe Now” as a CTA doesn’t excite users, but something like this does: “Subscribe Now to Get you should change a Free Case Study”.
Use contrasting colors
On a CTA, intense background color and neutral text color will work effectively. Lime green on electric blue is a bad combination for the eyes and for accessibility. You may also use color in a CTA that isn’t present elsewhere on the website.
Make sure there isn’t too much visual conflict, though. You will become a better designer if you understand the color wheel and how colors work together.
Homepage Design – Conclusion
There is no set formula for creating a successful homepage. The homepages we mentioned above show that while some website homepages have similar features, they all differ.
Stretching the bounds of contemporary design norms can be advantageous for you, but only if you don’t interfere with the visitor’s user experience. Making bold design decisions is acceptable, but don’t sacrifice usability.
You shouldn’t try to imitate someone else. Make sure you present your products and services well by showcasing their distinctive traits. Create the most excellent homepage design for your target audience.
We hope that our article gave you some useful tips and homepage design ideas.
Clio Websites is a full-service website design and marketing company in Calgary. We have loads of experience with responsive website design, website maintenance, WordPress development and support, and SEO. Clio offers free consultations and free website evaluations and we receive glowing reviews from our clients.
Clio is always available and happy to answer any questions about these landing page design ideas so don’t hesitate to get in touch with us if you need help.