Updated for 2021
In this article, we break down website startup costs required to build your brand and generate new leads for your business.
If you have more specific website startup cost-related questions, feel free to contact us.
This article contains affiliate links and pricing in Canadian dollars.
Why You Need a Website
Having a professionally designed business website is very important when building your company brand and getting new leads and customers. Often, the first place a potential client will look for a service your business provides is on Google or Bing on their computer or mobile device.
Showing up on the major search engines is critical in building trust between you and your potential client. At Clio, we help many clients get their Bootstrap (HTML) or WordPress website stood up and properly maintained. This article covers some common website startup costs.
Website Features and Functionality determine Website Startup Costs
Standing up a website comes in many sizes and flavors. Pricing largely depends on which features a potential client is looking for (for example, e-commerce, blogging, or a simple informational website).
A simple informational website is great for creating an internet footprint and showing your potential clients that you are a professional company. We usually recommend a responsive HTML (Bootstrap) for a simple informational website.
If blogging and e-commerce are important features we usually recommend a platform such as WordPress.
The following articles that we previously wrote offer additional information regarding these topics:
WordPress vs Bootstrap technology overview
How much should a custom website cost
How to build a WordPress website on your own
Typical Website Startup Costs
In order to get a website launched, you will need the following three products / services:
1. Domain Name
2. Hosting Account
3. Optional – Professional web design company
Let’s break these down in more detail and go through the cost of each of these components.
In order to look professional and increase confidence in your product and brand, we highly recommend purchasing a domain name for your website. A domain name is an address that is typed into the address bar of a browser (for example, www.CalgaryWebDesignFirm.com) in order to navigate to a website. You can also use a free website builder and decide not to purchase a domain but we don’t recommend this as your website will appear unprofessional.
We highly recommend purchasing a domain from a reputable company such as BlueHost, A2 hosting, or Ionos (affiliate link). A domain name will cost around $10 CAD to purchase and about $15 – $20 CAD per year to renew and keep active. In some cases, you will find a better deal or special offers when initially purchasing a domain name.
You may also receive offers to purchase similar domains at a discount (domain name companies will try to upsell you) or as a promotional offer but be careful since each domain will need to be renewed on a yearly basis.
You can think of a hosting account like renting a server from a provider in order to run and store your website files and components. When someone navigates to your website the server (hosting account) delivers the files to the client so that they can view and interact with your website. Some hosting providers will offer a free domain name with a purchase of a hosting plan.
Hosting plans come in many shapes and sizes and the type of hosting you need depends on the features you plan to roll out within your website. Generally, we recommend selecting a base hosting plan for a responsive HTML informational website. You can purchase a hosting account from Ionos by following this link (affiliate link).
If you need a WordPress website, we would recommend purchasing more robust hosting. The providers we use for hosting WordPress websites include SiteGround, and Kinsta (affiliate link).
Hosting plans typically start at $5 CAD / month and go up in price based on your needs. If you have trouble deciding on the right hosting plan, you can contact Clio Websites for assistance.
Hiring a Professional Calgary Web Design Company
This last step is optional but highly recommended. Hiring a professional Calgary based web design company will increase your chances of success. You can certainly setup a WordPress website on your own but if you run into any problems, contact Clio and we will gladly assist.
If you decide to hire a professional to setup a website for you, the pricing will largely depend on what your needs are. We wrote about typical website development costs in a previous article. If you would like to get a free quote please get in touch with us.
Website Startup Costs Summary
In order to launch a professional website, you will need three things. A domain name (approximately $20 CAD/year), a hosting account (roughly $80 CAD/year), and help from a professional web design company. To get started on your own you will most likely need to spend around $100 CAD in the first year. Renewal fees might be a bit higher based on the plan and special promotions that are available when you join a provider.
If you need more information or want to hear about the benefits of hiring a Calgary web design company, contact Clio Websites and we will meet you where you are in your website project journey!