You might have heard it a thousand times, but have you ever wondered what “website management” is? Let’s dive deeper into this subject and try to explain it in more detail.
What is Website Management?
Many small businesses struggle to understand how to manage a website. And it makes sense. You probably began your business to sell products, not build and manage websites.
However, you won’t be able to reach your marketing objectives without a website. Website marketing is critical to practically any company’s success in the twenty-first century, and you’re unlikely to get away with ignoring it in your small business marketing strategy.
So, if you’re having trouble maintaining your website, here’s a simple guide to get you there.
Tips on how to Improve Your Website Management
Managing a company website is more significant than most business owners realize. You can enhance your website’s chances of being a net positive asset by following these steps.
Determine available resources
It’s one thing to say you’ll create and maintain a website; it’s another to figure out who will do what.
Managing a website takes plenty of time and work, and you can’t do it half-heartedly if you want it to create revenue for your business.
You’ll need to develop a strategy that outlines who will be responsible for what in your company and how much time they should devote to the project every week.
Best strategies for determining available resources include the following:
The most challenging step of the process may be determining the available resources. Next, you’ll need to determine who needs to be removed from other projects to work on this new project. However, there is a mechanism for doing so.
- Identify the stakeholders: Make a list of everyone who should be involved in the website, such as a writer, video editor, or IT specialist.
- Assign them roles: Create a list of website positions and assign each of these people to them, with clearly defined responsibilities.
- Give them hours: If you’re not cautious, the website will absorb all the team’s attention. Give them a specific number of hours to work on the website if you don’t want them to spend all of their time on it, and then revisit to come up with another solution if it doesn’t get the job done.
Choose a content management system
A content management system (CMS) may help you design a website, manage all of its fundamental operations, and develop a strategy for creating a content plan that will boost your productivity. CMS software helps simplify website management services, but you’ll need some programming abilities if you want to do it yourself.
However, a decent CMS platform is in the eye of the beholder, so try out a few other possibilities first. You’ll find that some platforms appeal to you more than others since they better suit your work style. At Clio, we prefer WordPress because it’s the best platform for creating content and pursuing SEO.
Best practices for choosing a CMS (content management system):
The goal of content management is to make the entire website development and management process as simple as possible. Still, there are a few other considerations to make.
- Don’t forget security: Ensure your website management system has security measures such as a firewall and encryption. Create some best practices for your own company, such as using longer, more complex passwords and providing training to assist employees in recognizing phishing efforts.
- Make sure it has good support: It’s sometimes preferable to have flawed software with excellent support than vice versa. Look for software that provides one-on-one help from the developer so you can troubleshoot issues and possibly adjust the product to fit your company better.
Anything you place on your website that a visitor might consume is content. Blog postings are frequent, but you might also discover that movies, downloadables, or even live events like webinars help you interact with your audience. If you want your website to produce leads, content is essential, and it’s also a terrific method to attract free traffic.
You’ll need to develop a comprehensive content strategy that recognizes what your customers want from you and consistently delivers it. For instance, if your clients want to know how to keep security threats from causing difficulties for their small businesses, you may write articles or create videos with security suggestions.
Best practices for creating content:
Many people throw stuff at the wall and hope for the best, but this is not a successful technique. Instead, it would help if you devised a strategy, and there are a few considerations to bear in mind while you do so.
- Be mindful of SEO: It’s ideal for determining what keywords your consumers are looking for and writing articles. You can find them using tools like Google Keyword Planner or Ahrefs.
- Above all else, be helpful: In recent years, search engine algorithms have advanced where low-quality content loaded with keywords no longer works. On the bright side, this simplifies things: all you have to do is write good, helpful content for your visitors and naturally employ keywords, and you’ll be rewarded.
It’s a terrific idea to enlist the help of others to create content for your website. It’s free and saves you plenty of time to use experienced guest posters, and it improves your site’s credibility by having a known expert in your field share their knowledge on your site.
It would help if you began cultivating contacts that will lead to guest writing opportunities, both for yourself and for them on their websites. For example, if you provide affordable IT security solutions to small enterprises, you could collaborate on a series of informative webinars with an IT security expert and author.
Best practices for seeking help:
Developing mutually beneficial relationships might be complex, but it’s well worth the time and effort in the business world.
- Make a list: You undoubtedly have a few people or companies in mind who could assist you take your company to the next level, so write them down somewhere.
- Develop a strategy for each: All it takes is a phone call to inquire about possible cooperation. Others may like to take a longer road and begin with a brief introduction over coffee.
- Be genuine: Relationships thrive when genuine people are, so don’t be phony only to get a blog article.
Visitors produce critical data as they move in and out of your site. You’d best be capturing these marketing statistics, or you’ll miss out on crucial opportunities to increase efficiency and, ultimately, revenue. Using sites like Google Analytics and Clicky, you may track bounce rate, time on page, and other vital metrics.
You can answer key issues that directly affect your bottom line with this data, such as:
- Why are so many people abandoning my landing page as soon as they arrive?
- What are my most popular content pieces so that I can plan for future material?
- How many visitors do I require to make a single sale?
Best practices for monitoring traffic:
If you have the correct tools, gathering data should be simple, but there are a few hazards to watch out for regarding traffic monitoring.
- Don’t jump to conclusions: Because the bounce rate is large, you shouldn’t discard your entire landing page. Maybe you only need to rearrange a few things. Data requires context, so don’t interpret a single data point as a hint that you need to make drastic adjustments.
- Track the right metrics: Some measures are more important to companies than others. For your type of business, time on one page may not be critical, but it could be vital for another. Choose which metrics to track carefully.
For businesses in the digital age, adaptability is the name of the game. To begin, you must be able to make quick changes. Then, armed with a variety of information, you should be able to determine how to best position your business for future success.
It’s a good idea to schedule a regular time to evaluate the data and develop some business changes. Quarterly is a beautiful time to assess your performance and consider how you might improve.
However, you can choose a monthly or even weekly timetable – don’t go overboard because it’s challenging to gather enough data in such a short amount of time to draw any firm conclusions. But, as a business, you do need some steadiness.
Best practices for making adjustments:
Change is hard, but it can also benefit your bottom line.
- Be at peace with change: Any company operating in the twenty-first century must adapt to change regardless of industry. You must arrange your company such that you may include new data rapidly.
- Keep an eye on your competitors: Whether you find your competitors have adopted a radical new strategy, it may be time to investigate your data to determine if you are overlooking something.
Website management doesn’t have to be a difficult task
It is unnecessary to devote all of your time and resources to developing a successful website. Without taking over your life, it can become a powerful marketing tool in your business if you can determine what objectives you’re aiming to reach and sketch out a plan to get there. You can also use it to share your knowledge with the rest of the world in a way that encourages people to try your products or services.
Remember that there are numerous software programs available to assist you. So whether you’re seeking the best blogging platform or want to improve your webpage administration skills, there are many options to make maintaining a website pleasant rather than work.
Website Management Conclusion
There you have it. We tried to summarise the main points of website management. It is not rocket science, but it’s also not simple. A few essential things could be challenging the first look if you didn’t face them before. Keep informed.
If needed search help, be prepared to invest in good services because they are essential!
About Clio Websites
Clio Websites is a full-service website design and marketing company in Calgary. We have loads of experience with responsive web design, website maintenance, WordPress development and support, and SEO. Clio offers free consultations and free website evaluations and we receive glowing reviews from our clients.
Clio is always available and happy to answer any questions about these website management suggestion so don’t hesitate to get in touch with us if you need help.