7 Effective Social Media Marketing Tips for Small Businesses


Back in the day, small businesses only had a few ways to market their products or services. They could advertise in the local paper, sponsor Little League teams, or put up signs around town.

Fast forward today, and there are now endless opportunities for small businesses to reach a wider audience through social media marketing.

Social media marketing is the process of using online platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers.

If you’re a small business owner who is looking to get started with social media marketing, here are 7 social media marketing tips to help you get started. But before that…

What Makes Social Media Marketing So Effective?

A lot of small business owners are still skeptical about whether or not social media marketing is worth their time. After all, they’re already stretched thin with running their business, so why add one more thing to their plate?

The answer is simple: because social media marketing works.

According to a study conducted by Social Media Examiner, an overwhelming majority of 90% of marketers consider social media to be important for their business. This is especially true for small businesses, with 82% of respondents coming from companies with 100 employees or less.

This certainly isn’t surprising when you consider the fact that social media is one of the most cost-effective marketing tools available.

With a little time and effort, your small business can reach a much larger audience on social media than it ever could through traditional marketing methods.


Yes, Your Customers Are Already on Social Media

Another big reason why social media marketing is so important for small businesses is because that’s where your customers are already spending their time.

As of 2021, there were over 4.26 billion active social media users around the world, which is expected to grow to over 6 billion by 2027.

What’s more, the average person spends nearly 2 hours 27 minutes on social media every day. That’s a lot of time that you could be using to reach your target audience!

Now that we’ve answered the question of why social media marketing is so important, let’s take a look at 10 tips to help you get started.

Tip #1: Understand Your Social Audience

The first step to effective social media marketing is identifying who your target audience is and what they want to see from you.

To do this, you’ll need to create buyer personas for your business.

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Creating buyer personas will help you understand your target audience on a deeper level, including their needs, wants, and social media habits. This information will be incredibly valuable as you start to create and publish content on social media.

Here are three questions to help you get started with creating buyer personas for your small business:

  • Who is your ideal customer?
  • What are their demographics? (Age, gender, location, etc.)
  • What are their interests and hobbies?

Once you have a good understanding of who your target audience is, you can start to create content that appeals to them.

Tip #2: Choose a Platform that Suits Your Audience

Every social media platform is unique in itself and appeals to a different audience.

As a small business, you need to make sure that you’re using the right platform to reach your target audience. Otherwise, you’ll be wasting your time and effort on a platform that they don’t even use.

You don’t have to make your presence felt on every social media platform. Just because a platform exists, doesn’t mean you have to be there.

For example, if your target audience is mostly made up of older adults, you’ll likely have more success marketing on Facebook than on Snapchat.

On the other hand, if your target audience is made up of young adults, you might want to focus your efforts on Instagram or TikTok.

The important thing is that you take the time to research each platform and decide which one will work best for your business. The best way to do this is by taking a look at your competition and seeing which platform they’re using most effectively.


Tip #3: Focus on Being Authentic and Transparent

When you’re creating content for social media, it’s important that you focus on being authentic and transparent.

People can tell when you’re trying to sell them something, and they’ll likely tune out your message if they feel like you’re just trying to make a quick buck.

Instead, work on creating content that’s helpful and informative. If you can provide value to your audience, they’ll be more likely to listen to what you have to say.

It’s also important that you be transparent about who you are as a business. Don’t try to hide behind a false persona or put up a front.

For instance, if you are a small, family-owned business, make sure that comes across in your social media content. Or if you are an environmentally-friendly company, let your audience know and show them how you’re making a difference.

Your audience will appreciate your honesty and will be more likely to trust you as a result. Try to show your human side as much as possible and let your personality shine through.

Look at your authenticity as an opportunity to build relationships with your audience and create a connection with them.

Tip #4: Leverage Customer Stories and Testimonials

Customer stories and testimonials are one of the most powerful tools you have at your disposal for social media marketing.

People are more likely to believe what other customers have to say about your product or service than they are to believe what you have to say.

Customer stories are a great way to show your audience what your product or service can do.

For example, let’s say you own a landscaping business. You could create a post that features a before-and-after photo of one of your projects.

In the caption, you could tell the story of how your business transformed the space and made it more beautiful. This would give potential customers a taste of what they could expect if they decided to use your services.

Testimonials are another great way to show your audience that your product or service is effective.

For example, you could create a post that features a testimonial from a satisfied customer.

In the caption, you could explain how your product or service helped them solve a problem they were having.

Regardless of which approach you decide to take, make sure that you are featuring real customer stories and testimonials.

Don’t try to fake it or make up stories that didn’t happen. Your audience will see right through it and you’ll likely do more harm than good.

Tip #5: Give Your Audience a Reason to Follow Your Business

If you want people to follow your business on social media, you need to give them a reason to do so.

What value are you offering them?

Are you providing them with helpful information? Are you entertaining them? Are you helping them solve a problem they’re having?

Being a small business owner, you likely wear a lot of hats. You might be responsible for coming up with marketing ideas, handling customer service issues, and managing day-to-day operations.

It can be easy to get caught up in the day-to-day grind and forget about your social media presence. But if you want to be successful with social media marketing, you need to make it a priority.

Think about what you can offer your audience that will make them want to follow you. Here are a few quick tips:

  1. Provide helpful information: If you can offer your audience valuable insights, they’ll be more likely to follow you. Try to create content that educates, informs, and entertains.
  2. Share behind-the-scenes content: People love getting a sneak peek into what goes on behind the scenes of a business. Share photos and videos that give your audience a look at what goes on behind the scenes.
  3. Offer exclusive deals and discounts: Everyone loves a good deal. If you can offer your audience exclusive deals and discounts, they’ll be more likely to follow you.
  4. Host contests and giveaways: Contests and giveaways are a great way to engage your audience and get people talking about your brand.

The content you share on social media can be a mix of all of these things. Share helpful tips one day, behind-the-scenes content the next, and exclusive deals and discounts the next.

Remember, the goal is to keep your audience engaged. If you can do that, you’ll be well on your way to social media success.

Tip #6: Keep Your CTAs Short and Sweet

Your call-to-action (CTA) is the part of your post that tells your audience what you want them to do.

It could be something as simple as “click here to learn more” or “visit our website to take advantage of this special offer.”

Your CTA should be short, sweet, and to the point.

Don’t beat around the bush or try to be too clever. Just tell your audience what you want them to do in a direct and straightforward way.

Your CTA should also be clear and relevant to the content of your post.

If you’re sharing a blog post, your CTA should be something like “click here to read the full article.”

If you’re sharing a photo of one of your products, your CTA could be “click here to learn more about this product.”

Avoid having more than one CTA in each post because it can be confusing for your audience. Pick one action you want them to take and stick with it.


Tip #7: Make User-Generated Content a Priority

User-generated content (UGC) is any kind of content that’s created by your users, also known as your customers or fans.

It can be anything from a photo or video they share on social media to a review they leave on your website.

The great thing about UGC is that it’s a form of social proof.

It helps show your audience that other people are using and enjoying your products or services. And when potential customers see that, it can help persuade them to give your business a try.

So how can you get more UGC for your small business?

There are a few different ways:

  • Run a contest: A contest is a great way to get people talking about your brand. To run a contest, you can ask your fans to share a photo or video of themselves using your product. The best entry will win a prize.
  • Use hashtags: Hashtags are a great way to get people to find and share your content. If you use a unique hashtag for your brand, it will be easy for people to find and share your content.
  • Offer incentives: Offering an incentive is a great way to encourage people to create UGC. For example, you could offer a discount on their next purchase if they share a photo of themselves using your product.
  • Make it easy to share: Make sure it’s easy for people to share your content. Include social sharing buttons on your website and make sure your content is optimized for mobile.

UGC is a great way to build social proof and get more people talking about your brand. So make it a priority for your small business.

Social Media Marketing Tips – Conclusion

Social media marketing can be a great way to connect with your customers and grow your small business.

But it’s important to remember that social media is not a magic bullet. It takes time, effort, and patience to see results.

If you’re just getting started with social media, start by creating accounts on the platforms your customers are using.

Then, focus on creating quality content that will help you engage your audience.

Finally, don’t forget to track your results so you can see what’s working and what isn’t.

By following these social media marketing tips, you’ll be well on your way to social media success.

Why Clio

Our agency works with many local companies that drive thousands of visits to their website every month using SEO best practices and strategies. We have been building websites and helping clients drive traffic to those websites since 2007. 

Clio can help you get started on your SEO journey by advising where to focus your internet marketing efforts.

We hope that you enjoyed learning about our top social media marketing tips. For more information check out our other SEO services.

Contact Clio Websites to improve your SEO results.

About the author

Nat Miletic is the founder of Clio Websites, a Calgary-based web design company. Nat writes about WordPress, SEO, and responsive web design.

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