Investing in SEO is one of the best things a small business can do to promote its products and services. But what are the best SEO strategies for small businesses that don’t have large marketing budgets?
In this article, we provide some proven strategies that work. If you want to find out more about SEO, visit our Calgary SEO page.
What is SEO?
What is online marketing or search engine optimization (SEO)? According to moz.com SEO is:
“… the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid … search engine results.”
Getting great SEO results and showing up on the first page on Google or Bing usually requires a combination of paid and unpaid marketing techniques. In this article, we cover some simple and inexpensive SEO strategies that can help small businesses.
Small Business SEO Strategies
Knowing which SEO strategies to pursue as a small business is crucial. Our company recommends that small businesses pursue local SEO strategies.
Here are two practical examples that small businesses can pursue with minimal budgets to make an impact and drive traffic to their websites.
SEO tuned small business website
Focus on creating a great-looking and well-performing website that targets localized keywords and search phrases. Use the website to talk about how you meet the local market demand for a particular product or service.
Most customers love supporting local businesses and interacting with people in their area. Talk about your services, unique offering, and what sets you apart from the other local businesses that provide the same services.
Tune your pages and website with the help of SEO plugins, if you are using WordPress. This is one of the main reasons why WordPress is the best platform for SEO.
Create a Google My Business Profile
Having a Google My Business (GMB) profile with a physical address is another key component of a local SEO strategy. This allows small businesses to get a local map listing that will further drive traffic directly to the business or the website.
We recommend that businesses fill out as much information as possible in their GMB listing, and start working on getting as many reviews as possible. Having a complete profile with lots of reviews will help increase the positioning of your business. This is one of the best SEO strategies for small businesses since Google Maps results usually show up on the top of search engine results.
Measure Results and Adjust
We highly recommend linking your website to these services which are free and offer great features that are easy to use and understand. Google Analytics will offer insights into how many people are visiting your website and which pages are the most popular. Google Search Console has similar metrics but it also provides insight into any performance-related issues and errors that can be resolved for even better SEO performance.
Our website implementation services often include setting up these tools for free, so get in touch with us to get started.
Small Business SEO Strategies Conclusion
These two strategies can help a small business get great SEO results without investing a large amount of money. We recommend them to all of our small business clients because they are easy to set up and maintain.
If you need help with your SEO strategy, contact us today to see how we can help.
Our agency works with many local companies that drive thousands of visits to their website every month using SEO strategies. We have been building websites and helping clients drive traffic to those websites since 2007. Find out more about Clio by clicking here.
Clio can help you get started on your SEO journey by advising where to focus your internet marketing efforts. We are often asked if our Calgary SEO services can make your website appear on the first page of Google. The answer is YES but this is neither cheap nor easy.
We can help you simplify your SEO journey by sharing some lessons learned we have acquired over the years and helping you define your marketing strategy.