Having a professionally designed website is very important for real estate companies. In this article, we provide some common real estate web design tips to make your company stand out from the competition.
Every realtor knows that so much of their personal success is directly correlated with presentation. Whether it is appearing professional, speaking clearly, or dressing up the perfect show home, it is important for realtors to impress straight out of the gate every time. This is why we wanted to offer a few quick tips to make the best website for the real estate industry. These principles can be used for realtors, real estate investors, and more!
Open and Inviting
Think of your real estate website as an open house. You want everything about it to be incredibly welcoming and well-maintained. Just like you would for an open house, you will want to arrange your website in a way that shows off the best of what you have to offer. This means taking the time to invite them in immediately with an open layout.
Try to keep each section of your website, particularly on the main page, as open and singularly focused as possible. Using bright and engaging photos, distinctive headers, and keeping branding information front and center can help them to relate more effectively with your brand. It will encourage your visitors to learn more about your group and what you have to offer!
Traditional Design and Modern Flair
People need to know that their real estate agent is someone that they can trust. In order to convey this, you want to make sure that your website is very clearly defined. Using distinct lines and traditional shapes likes circles, squares, and triangles, you can add a degree of professionalism to your website.
While realtors are fun people, the reality is that your clients are looking for professionals. Keeping your website professional in design can reinforce the notion that you are a trained expert who knows their industry. However, that doesn’t mean that you have to follow what everyone else is doing. Adding modern flourishes in language or through the use of vibrant accent colors, you can dress up your brand that much more.
Color Contrast
The real estate industry is known for its use of high contrast in color choices. More often than not, they are built around a balance between neutral lighter colors and one darker shade that balances the look. Building contrast works wonders for making a brand look more defined in the eyes of a visitor. If you would prefer to veer away from the traditional scarlet and navy color options, feel free to dress your brand up with a bolder accent color like orange or yellow instead. You can also create a good design by bringing together different shades of the same color to keep a more consistent color flow throughout the website.
Answer Important Real Estate Questions
The content that you put on your website can play a large role in its success. Real estate websites in particular have the ability to produce incredible high-quality content and you should incorporate this into your design. Consider offering up helpful immediate information on the primary page and then also building a blog or general content area. Good, fresh content will help you to perform better with search engines and will provide incredible value to your visitors.
For the average person, the real estate market is a total mystery. There are so many valuable bits of information that realtors have that can make quality content for their clients. Sharing insider knowledge is an effective way to provide a valuable reason for your clients to continue spending their time on your website. Additionally, it shows them that you know your stuff and helps to establish you as an industry professional that they can trust.
SEO Tips for Real Estate Web Design
Search engine optimization (or SEO) is one of the main considerations for real estate companies. You can build a great and professional looking website, but without visitors, you won’t get very far. This is where organic and paid SEO techniques and strategies come in. Creating great content and websites is the first step to creating business and leads for your real estate business. Promoting your website and content is the next and even more important step.
We have helped a number of companies increase their Google rankings with SEO. Some of our clients generate over $2500/month in organic SEO traffic. Check out our portfolio to find out more, or contact us for additional details.
Importance of Testimonials for Real Estate Websites
Testimonials are a great way to build trust with your perspective clients. We recommend incorporating testimonials in all websites that we create. This is even more important for a referral based business like real estate. Here is why having testimonials is one of the more important real estate web design tips.
Real Estate Website Testimonial Benefits
- Testimonials help you build trust with your potential customers and leads
- They can assist you with building referrals
- Testimonials help you show off your successful track record and customer reviews
- Helps to explain your products and services
- Testimonials can help you increase conversion and create customers from website visitors
Real Estate Web Design Tips Conclusion
Realtors know that design is incredibly important. In this modern world where everyone chooses who they will work with after checking out their website, it is important to always put your best foot forward with good design. When designing your website, look for ways to better serve your clients. Consider what kind of information they need and find a good way to give it to them in an easy to digest format. You will be amazed by just how much value you can bring by sharing helpful terms, important dates, or offering up information that might benefit your clients. Creating a design that is built around the visitor is a great way to ensure that your clients view your brand in the best way possible.
WHY Hire Clio for your Real Estate Website Project
Clio Websites is a full-service website design company in Calgary. We have vast experience in responsive website design, website maintenance, WordPress development and support, and online marketing. Helping real estate companies with their web design projects and online marketing needs is our specialty. Clio offers free consultations and free website evaluations. We are always available and happy to answer any questions you may have, so please contact us to find out more.
Clio offers interest-free payment plans and we receive glowing reviews from our clients. Here are a few things that set us apart from the competition. Clio Websites:
- Is a premier Calgary web design company with WordPress expertise
- Has years of experience helping small businesses achieve their online goals
- Has very high customer satisfaction and retention rates (over 98%)
- Spends the time to understand your business needs and requirements
- Prides ourselves on the quality of service we provide to each and every client
- Is responsive and won’t leave you hanging for days when you need support the most
- Creates custom websites for each project to separate you from your competition
