As mentioned in our previous articles, web development pricing is not a straightforward process as people would like it to be. It impacts both the client and the web developer.
Are you a developer wondering how to fairly price your services for a 5-page website or an e-commerce site? What should your hourly rate and monthly maintenance fee be?
On the other hand, as a customer, how do you determine the right price to pay for these services?
Trying to answer these essential questions may lead to daunting levels of uncertainty. There is inherent complexity and uniqueness associated with every design and development project.
To better understand the global and regional trends that impact the pricing of web development services, we conducted a comprehensive survey. For that purpose, our goal here today is to provide valuable insights that benefit both developers and their customers.
For developers, this knowledge is invaluable for setting competitive yet fair prices. Meanwhile, for clients, it empowers them to make well-informed decisions and ensures that they receive the best value for their investment.
Let’s dive in and go through the results of our web development pricing survey.
Table of Contents
Biggest takeaways from the Survey
Before delving into the core of the issue, let’s provide an overview of some key findings regarding the factors influencing the pricing of different web development services.
- The geographic location of service providers has the biggest impact on the price of a website, with around a 429% difference for a 5-page website and a 273% difference for an e-commerce website between two distinct economic clusters.
- The average size of the client’s business is the 2nd major factor that influences the price range for web development services, particularly for e-commerce websites. For instance, the average quote given to solo entrepreneurs is around $2,200, while for medium businesses, it can go up to $6,000.
- Individual developers often base their pricing on their years of experience, whereas agencies rely more on the size of the client’s business when determining their prices.
- WordPress is the most commonly used technology for web development, with around 69% of users, followed by React with 14% of users.
- Approximately 50% of developers offer SEO services.
- Developers from Canada are primarily client-oriented, while developers from the USA tend to rely more on their experience when determining the price for their services.
- The choice of technology/framework has the most significant impact on the average cost of monthly maintenance.
- The price for a 5-page website can range from under $500 to above $10,000, while for an e-commerce website, the price can range from $500 to above $20,000.
- The global average price for a 5-page website is around $1,200 for individual developers and $3,200 for agencies. For e-commerce websites, the global average price is around $3,000 for individual developers and $4,200 for agencies.
- When adjusted for economic factors, there is an average difference of 163% in the price for a 5-page website between individual and agency developers.
How to use this knowledge
This knowledge plays a pivotal role in negotiations, allowing developers to justify their pricing by considering factors like project complexity, functionality, and the value that the service delivers.
In negotiations, key elements such as the scope of the project, its depth, the developer’s expertise, and prevailing market rates are all significant. Grasping these factors aids in establishing realistic expectations and reaching agreements that are beneficial for both parties.
For clients, gaining insights into these factors is invaluable. It helps them comprehend what they are paying for, enabling them to make well-informed decisions and ensuring that their investment yields appropriate value.
Commonly adopted pricing strategies in this field include competitive pricing, where the rates are aligned with the general market standards, and value-based pricing, which sets prices based on the value and outcomes the service provides to the client.
Both approaches strive to strike a balance between staying competitive in the market and ensuring fair remuneration for the developer’s skills and efforts.
As we will see some or all elements of these strategies can be used to explain the results we’ve obtained.
Web development pricing survey explained
We have surveyed 136 participants from different countries. This survey is presented in its entirety at the bottom of the page so that you can use it to your advantage.
We have analyzed the following business elements that are important to the developer’s business:
- Geographic location of service providers
- The business model of the developer (individual or agency)
- Accumulated years of professional experience
- Preferred technology specialization
- Size of the client’s business
And the services on which these elements extend influence:
- Pricing for a standard 5-page website
- Pricing for comprehensive e-commerce site development
- Hourly rates for troubleshooting and enhancement services
- Recurring fees for monthly website maintenance
- Rates for search engine optimization (SEO) packages
Some of the statistical tools used to explore the connection between these two groups are machine learning models such as random forest regression, different models of multiple linear regression, ANOVA, and Chi-Square tests.
About web development services
A standard 5-page website typically involves creating a basic website with five pages, such as a home page, about us, services, blog, and contact page. However, this somewhat cheap option has its more expensive side, as we’ll see later.
An e-commerce site involves developing a full-fledged e-commerce platform, including features like product listings, shopping carts, payment processing, and customer management. Usually more expensive than smaller websites, as we’ll also see, some e-commerce solutions appear cheaper than basic 5-page websites.
Hourly rates for troubleshooting and enhancement services apply to services aimed at fixing issues or enhancing existing websites, charged on an hourly basis.
Recurring fees for monthly website maintenance include ongoing services like updating content, ensuring security, and improving website functionality, charged monthly.
SEO packages focus on improving a website’s visibility on search engines through techniques like keyword optimization, content creation, and link-building.
Cost vs. price of web development services
When asked about the various elements that a price for web services has it would be correct to include things such as hosting fees, price for various software and hardware tools, time, and labor. They are key components of the final price, but they are only one aspect of it.
The term “cost” refers to the various expenses a developer incurs while crafting a website or organizing various other services. “Price,” however, is the amount that the client is charged for these services.
While influenced by the cost, the price also considers factors like market rates, the client’s perception of the service’s value, and the developer’s expertise. It generally includes more than just the direct costs, encompassing profit margins, market competition, and the unique requirements of the client.
Core services and price score
Out of the five services from our survey, we’ve identified that SEO is not essential. Only around 50% of developers offer an SEO package and it mostly consists of technical SEO and basic content optimization. For the other four, every developer from our survey offers them, so we have labeled them “core services”.
Every developer has their own “core offer” that consists of prices for a 5-page website, e-commerce website, enhancement hourly rate, and a maintenance fee.
To more easily compare how one core offer differs from others, we have implemented a price score, on a scale from 1 to 10, where 10 is the most expansive collection of services offered in this survey.
We arrived at this score for each developer by using principles of set theory and applying basic rules that differentiate lower from higher offers.
Core services price score, or price score in short will be used as a metric throughout this article.
Disclaimer
The statistical research presented in this article is based on a sample survey. While every effort has been made to ensure accuracy and reliability, it should be noted that the findings are subject to the limitations inherent in any sample-based research. This research is provided for informational purposes only and should not be solely relied upon for making significant decisions.
Global price distribution of web development services
We’ll begin our exploration with descriptive statistics to gather a better feeling of what we’re dealing with.
The prevalence of mid-level pricing suggests consumer preference or affordability for services that balance functionality and cost. Higher-priced options see diminished demand, possibly due to budget constraints or questions about the value relative to the price. Generally, there’s a marked preference for solutions that offer good quality without significant investment.
Does this align with the distribution of development services individually?
5-page websites, often serving as digital brochures, are usually priced lower than e-commerce websites, making them a suitable and cost-effective option for small businesses or individuals seeking a simple online presence.
However, we see that for some price ranges, they are the more expensive options. The reason for this is the existence of premium websites that entail bespoke graphic design, professional copywriting and multimedia content, advanced interactivity, full responsiveness, high-level SEO, top-tier hosting, and continuous maintenance services.
At the same time, the existence of simple stores with no more than a dozen products is explained by streamlined and well-established methods and technologies.
E-commerce websites, however, do command higher prices, especially on the other side of the spectrum. These websites can have hundreds of product pages, sometimes from different manufacturers, and all those pages need advanced features such as shopping carts, payment systems, and enhanced security.
Other services follow the same pattern, with the weight shifted to the left side of the spectrum.
The pricing for hourly break, fix, and enhancement services, as well as monthly maintenance, generally falls on the lower end of the spectrum, indicating a market filled with competitive, affordable options.
This trend reflects a customer base sensitive to price, often choosing basic services. Conversely, higher rates are less common and targeted at niche markets requiring specialized skills or extensive maintenance packages. These premium services attract a limited clientele willing to invest in their high-quality, specialized nature.
SEO pricing strategy could be an indication that web developers are offering entry-level SEO packages to cater to clients who require basic SEO services without a large investment.
SEO pricing strategy could be an indication that web developers are offering entry-level SEO packages to cater to clients who require basic SEO services without a large investment.
The relative importance of business elements in web development
Now that we have a basic picture let’s start peeling off layers one by one to try to understand which business element exerts its influence on the price and in which magnitude.
As a reminder, in our study, there are five of them:
- The country where the developer is situated
- Developers’ business type
- Years of experience
- Favorite technology
- The average size of the client’s business
We have implemented a machine learning protocol, random forest regression, and as a result, we got the following results:
variance, although it’s unrealistic to consider them as the sole influencers. Realistically, they might account for around 34%-60% of the variance.
However, what is important, is the relationship of different elements, it is clear that country and client size are some of the most important elements. Let’s explore this, starting from the country.
Impact of location on the price of web development services
The global distribution of prices varies significantly.
Certain countries show a preference for specific pricing brackets, possibly reflecting economic conditions, market demand, or the nature of web development services offered in those regions.
To better present the effects of location on price, we will divide the majority of countries into two groups. For this, we’ll use GDP at Purchasing Power Parity (PPP) per capita.
To achieve the best representation, based on the highest number of participants we have decided to split our survey respondents into two groups.
Group 1: With GDP PPP per capita falling between $40,000-$60,000 with 61 survey participants
Group 2: With GDP PPP per capita being below $20,000 with 42 survey participants
All the rest fall widely somewhere in between, but also above.
Countries from Group 1: USA, Canada, Great Britain, France, Australia, Israel, Saudi Arabia
Countries from Group 2: Brazil, Ecuador, Ghana, India, Indonesia, Jamaica, Nigeria, Pakistan, Peru, South Africa, Tanzania, Thailand, Venezuela
We want to compare the averages between these two groups, however, we don’t know exactly the price of particular services. We need to make an assumption, for example, if the price falls within the range of $1,000 to $1,999, we can say that an average value is $1,500.
What’s crucial here is the comparative difference in pricing between Group 1 and Group 2.
As we can see from the results, there are massive differences in average pricing, and we can conclude, without a doubt that global economic factors are one of the most important variables that affect pricing structures.
There is a 429% difference for a 5-page website.
There is a 273% difference for an e-commerce website.
A similar trend follows the monthly maintenance fee and hourly rate with the difference being around 200%.
Implications of the type of developer’s business
An agency is typically a larger, structured organization comprising a team of professionals with diverse skills. They offer a range of services, often managing large-scale projects that require multiple skill sets.
An individual developer usually works independently, offering specialized services in web development. They might collaborate with other freelancers on projects but largely operate solo. They are, in a lot of cases freelancer themselves.
Based on the results of our survey we have obtained the following observations:
- The most common combined pricing strategy among both agencies and individuals is the lowest pricing range across all services. Higher pricing brackets are more common among agencies.
- There’s a tendency for individuals to gravitate towards the lower end of pricing, whereas agencies exhibit a wider range of pricing strategies. Some pricing combinations are unique to either agencies or individuals, indicating possible specialization or market positioning differences.
- These patterns suggest that agencies are more likely to offer a wider range of pricing, possibly reflecting a broader range of services or targeting different market segments. In contrast, individuals tend to stick to lower pricing brackets, potentially due to market competition or the nature of the services they offer.
We have esteemed that the average price for a 5-page website globally is $3196 for agencies and $1230 for individual developers.
However, not taking into account the effect a country has distorts results. When looking only at countries from Group 1 we can see that the average is $3593 for agencies and $2258 for individuals.
When adjusted for economic factors on average there is a 163% difference between the average price for a 5-page website between individual and agency developers.
Similar calculations can be done for other services.
There is one interesting difference between how individuals and agencies approach price formation. The following chart contains the results of an ANOVA test.
ANOVA is a statistical test that provides two values, the F value, and the p-value. The latter one tells us how likely it is that a connection exists and the first one, how strong that connection is, the bigger the F value the more the price shifts. For the p-value, if it’s less than 0.05 it is reasonable to say that the association exists, so we will include only those factors where the p-value is less than 0.05. Technology returned a very high p value so it was not included in the chart. This is the conclusion from the test:
Agencies take into consideration the average size of their client’s business as the primary factor in their pricing strategy.
How to interpret this?
At first glance, this might seem like an opportunistic approach, especially to medium and large businesses. At the same time, smaller clients might say the opposite due to its affordability. However, the model’s complexity becomes apparent when considering the pricing dynamics for different levels of the same type of websites.
For example, a larger organization might want a custom design, professional content, and advanced features while a smaller organization might be satisfied with basic features
This doesn’t mean that individual developers or freelancers ignore project complexity. Rather, it suggests that agencies are more sensitive to this aspect.
Individual developers, limited by their resources, often adhere to more uniform pricing, less impacted by the client’s business size. They typically serve smaller businesses or individuals, where high-level customization and scalability aren’t as pivotal.
Also, for individual developers, who are essentially selling their skills and experience, it might seem more intuitive to base their pricing on their value.
Individual type developers take their years of experience as the most important factor when deciding about the price.
It is worthwhile to mention the concept of value-based pricing.
By understanding the perceived value of your services from the client’s perspective, you can tailor your prices to reflect the benefits and results your work delivers.
For instance, a small startup might value your service highly for its potential impact on their business growth, warranting a higher price, while a larger, well-established company might see it as a routine requirement, affecting the price differently.
This strategy ensures that the pricing is fair, competitive, and in line with the value perceived by different clients.
Influence of experience on web development price
Web development professionals, as they grow in their careers, tend to adopt diverse pricing models, reflecting a progression in their skills and an expanding network of clients. This often leads to higher charges, indicative of the correlation between their growing experience and their capability to command increased fees.
Interestingly, even experienced developers maintain competitive pricing. This may be a strategic choice to attract a wider range of clients, maintaining appeal in a constantly evolving market despite their established reputation.
These trends highlight the nuanced approach of web developers to pricing, aligning their charges with the value they provide, which evolves with their experience and expanding service offerings.
The following line chart shows the distribution of the price score for core web development offers among all developers from the survey.
To account for the effects of both country and business type we’ll examine the distribution of website price ranges for individual developers, country Group 1, based on their years of experience.
Client size and technology
We have already explained the effects that the client business size has, especially for agencies. Let’s take a look at the global distribution.
As we can see from the line chart, prices for medium and large businesses increase more steeply and start from a larger amount, indicating what has been already established – client size is an important factor.
Globally speaking e-commerce websites are highly influenced by client’s business size, with the following averages:
- Solo entrepreneurs $2,200
- Small businesses $3,300
- Medium and large businesses $6,000
Technology, overall, has the least amount of influence out of all variables.
WordPress is the most favorable technology, as 69% of developers are using it.
One ANOVA test not shown here indicates that there could be a dependence between the type of technology and the average maintenance fee.
Web development prices in Canada and the US
The majority of answers in the Survey come from Canada, at around 28.67% while answers from the US take the 2nd place with around 15.44% of answers.
Since we have a uniform geographical location, we can implement more elaborate tests to determine the relationship between the other four business factors with the price of web development services.
First, what has the largest impact on the core price score?
We used 2 statistical tests to determine this, multiple linear regression and ANOVA.
The MLR test has concluded that up to 44.30% of the variance in the price score can be explained by our business factors. For the US, that score is 50.30%.
The following row chart presents the influence of each element on the price score of the core offer for each developer in Canada.
ANOVA test that establishes the connection and strength of that connection (through the F value) depicts the same result.
Website development in Canada is mainly affected by the average size of the client. However, upon a closer look, it seems that most of the responses for Canada are from agency type of developers. We have already established that agencies take the size of a client as the most important element, so this, undoubtedly masks the result of both tests.
This doesn’t apply to the sample of responses from the US, where we have an almost perfect split between agency and individual types of developers.
So, the conclusion is that all types of developers from the US use years of experience, and to an extent the technology when calculating their price.
The following stacked chart takes into consideration the differences between these two types:
5-page and e-commerce websites in Canada and the US
From our research, incorporating both our data and industry insights, in Calgary, Canada, a basic 5-page website typically ranges from $3,500 to $5,000, influenced by its features and functionality.
Let’s see how that conclusion holds against our newest data.
Looks like our previous research was on point, the average price for a 5-page website in Canada falls somewhere between $2,000 and $5,000.
The most interesting observation from this graph is the distribution of prices for e-commerce websites. A lot, at least 50% are priced under $500. There are several reasons for this:
- The prevalence of competitive pricing could be a strategic move by developers to make their services more accessible and appealing in a saturated market.
- Developers might be leveraging templated solutions and platforms (e.g., Shopify, WooCommerce on WordPress) that significantly reduce the time and technical expertise required to build e-commerce sites.
- The under $500 pricing might reflect a basic e-commerce setup, focusing on a limited number of products and standard design templates, without extensive customization or unique features.
- Advancements in web development tools and technologies have streamlined the development process, making it more efficient and less time-consuming.
- The pricing strategy could also be influenced by market demand and the perceived value of e-commerce sites.
Years of experience as the main element of web development pricing in the US
This phenomenon underscores the market’s recognition of experience as a key indicator of a developer’s capability to deliver complex, high-quality projects efficiently. As sample data illustrates, seasoned professionals leverage their accumulated knowledge and skills to justify premium pricing, reflecting the added value they bring to web development projects.
Experienced professionals may start with competitive pricing and then increase rates with their expertise, balancing the need to reflect their value while staying market-relevant. Essentially, experience allows for higher pricing within competitive market limits.
Conclusion
In closing, our survey findings offer a nuanced perspective on the world of web development pricing and influential factors that underpin the cost of web development services. Determining the price for a 5-page website or an e-commerce platform is no straightforward task; it’s a complex interplay of various variables.
Geographic location emerges as a dominant player, showcasing substantial price differentials among countries. Economic landscapes, market demands, and regional peculiarities all conspire to shape the pricing structures. Our research reveals staggering disparities of 429% for 5-page websites and 273% for e-commerce websites across nations.
The type of business also wields its influence on pricing, as agencies and individual developers wield distinct strategies. Agencies often give more weight to the size of the client’s enterprise, presenting a wider spectrum of pricing options. Conversely, individual developers often anchor their pricing within lower brackets, a reflection of market dynamics and their client base.
Experience, another vital cog in this wheel, exhibits a noticeable correlation with pricing models. As web developers accrue experience, they tend to adapt their rates to match their growing expertise and expanding client portfolio. This strategic maneuver allows them to attract a broader clientele while remaining competitive in a dynamic market.
Our research also underscores the significance of comprehending the perceived value of services from the client’s perspective. Tailoring prices to mirror the benefits and outcomes delivered allows developers to strike an equilibrium between equitable pricing and market competitiveness, aligning their rates with the diverse value perceptions of their clients.
In summary, web development pricing is a multifaceted tapestry woven with geographical nuances, business types, experience levels, and client value perceptions. Developers should consider these factors judiciously when formulating their pricing strategies, while clients can leverage this insight to make astute decisions, ensuring they receive commensurate value for their investment.
Ultimately, successful pricing in the web development arena hinges on striking the right balance between competitive market norms and fair compensation for the developer’s skill and dedication.
The Survey
Data was obtained during September and October of 2023.
| Which country are you or your agency based? | Are you an individual web developer or a web development agency? | How many years of experience do you have in the web development industry? | On average, how much do you charge for a basic 5-page website (in USD)? | On average, how much do you charge for a e-commerce website (in USD)? | What is your average hourly rate for enhancements and break fix services (in USD)? | What is your monthly charge for website maintenance and updates (in USD)? | How much do you typically charge for a basic SEO package (on a monthly basis in USD)? | Which of the following technologies\/frameworks do you primarily use for web development? | What is the average size of your clients’ businesses? |
| Argentina | Individual | More than 10 years | Under $500 | Under $500 | $30 – $49 | $100 – $199 | N\/A | PHP | Solo entrepreneurs |
| Australia | Individual | 7-10 years | $2,000 – $4,999 | $5,000 – $9,999 | $50 – $99 | Under $99 | N\/A | Webflow | Small businesses (1-10 employees) |
| Austria | Individual | 7-10 years | $2,000 – $4,999 | $2,000 – $4,999 | $50 – $99 | Under $99 | Under $500 | WordPress | Small businesses (1-10 employees) |
| Austria | Individual | More than 10 years | $1,000 – $1,999 | $5,000 – $9,999 | $30 – $49 | $500 – $999 | Under $500 | WordPress | Large businesses (50+ employees) |
| Belgium | Agency | 7-10 years | $1,000 – $1,999 | $5,000 – $9,999 | $50 – $99 | Under $99 | N\/A | WordPress | Small businesses (1-10 employees) |
| Brazil | Individual | More than 10 years | $1,000 – $1,999 | $2,000 – $4,999 | $50 – $99 | $200 – $499 | N\/A | Laravel | Medium businesses (11-50 employees) |
| Canada | Agency | 4-6 years | $5,000 – $9,999 | $10,000 – $19,999 | $100 – $149 | $100 – $199 | $2,000 – $4,999 | WordPress | Medium businesses (11-50 employees) |
| Canada | Individual | 1-3 years | $500 – $999 | $1,000 – $1,999 | $30 – $49 | Under $99 | Under $500 | WordPress | Small businesses (1-10 employees) |
| Canada | Individual | 7-10 years | $1,000 – $1,999 | $2,000 – $4,999 | $50 – $99 | Under $99 | N\/A | Webflow | Small businesses (1-10 employees) |
| Canada | Individual | 7-10 years | $500 – $999 | $1,000 – $1,999 | $30 – $49 | $100 – $199 | $500 – $999 | WordPress | Small businesses (1-10 employees) |
| Canada | Agency | More than 10 years | $2,000 – $4,999 | Under $500 | Under $30 | $100 – $199 | N\/A | WordPress | Solo entrepreneurs |
| Canada | Agency | More than 10 years | $5,000 – $9,999 | Under $500 | Under $30 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Canada | Agency | Less than 1 year | $2,000 – $4,999 | Under $500 | Under $30 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Canada | Agency | Less than 1 year | $2,000 – $4,999 | Under $500 | Under $30 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Canada | Agency | Less than 1 year | Under $500 | Under $500 | Under $30 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Canada | Agency | Less than 1 year | Under $500 | Under $500 | Under $30 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Canada | Agency | Less than 1 year | Under $500 | Under $500 | Under $30 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Canada | Agency | More than 10 years | Under $500 | Under $500 | Under $30 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Canada | Agency | Less than 1 year | $5,000 – $9,999 | Under $500 | Under $30 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Canada | Agency | More than 10 years | $2,000 – $4,999 | Under $500 | Under $30 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Canada | Agency | Less than 1 year | $2,000 – $4,999 | Under $500 | Under $30 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Canada | Agency | 1-3 years | $1,000 – $1,999 | Under $500 | Under $30 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Canada | Agency | 1-3 years | $500 – $999 | Under $500 | Under $30 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Canada | Agency | More than 10 years | Above $10,000 | $10,000 – $19,999 | Under $30 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Canada | Agency | 4-6 years | $5,000 – $9,999 | $5,000 – $9,999 | Under $30 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Canada | Individual | 1-3 years | Above $10,000 | $10,000 – $19,999 | $100 – $149 | Under $99 | N\/A | React | Small businesses (1-10 employees) |
| Canada | Individual | More than 10 years | $1,000 – $1,999 | $2,000 – $4,999 | $50 – $99 | Under $99 | N\/A | WordPress | Small businesses (1-10 employees) |
| Canada | Agency | Less than 1 year | $2,000 – $4,999 | Under $500 | Under $30 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Canada | Agency | More than 10 years | $2,000 – $4,999 | $1,000 – $1,999 | Under $30 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Canada | Agency | 1-3 years | $5,000 – $9,999 | Under $500 | Under $30 | Under $99 | $500 – $999 | WordPress | Solo entrepreneurs |
| Canada | Agency | 1-3 years | $1,000 – $1,999 | Under $500 | Under $30 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Canada | Agency | 1-3 years | $2,000 – $4,999 | Under $500 | Under $30 | Under $99 | $2,000 – $4,999 | WordPress | Solo entrepreneurs |
| Canada | Agency | Less than 1 year | $5,000 – $9,999 | Under $500 | Under $30 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Canada | Agency | Less than 1 year | $1,000 – $1,999 | Under $500 | $50 – $99 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Canada | Agency | Less than 1 year | $2,000 – $4,999 | $5,000 – $9,999 | Under $30 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Canada | Agency | 7-10 years | $1,000 – $1,999 | Under $500 | Under $30 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Canada | Individual | 4-6 years | $2,000 – $4,999 | $2,000 – $4,999 | $50 – $99 | $100 – $199 | Under $500 | HTML\/CSS | Medium businesses (11-50 employees) |
| Canada | Individual | 4-6 years | $500 – $999 | $1,000 – $1,999 | $30 – $49 | Under $99 | N\/A | React | Medium businesses (11-50 employees) |
| Canada | Agency | 4-6 years | $2,000 – $4,999 | $5,000 – $9,999 | $50 – $99 | Under $99 | N\/A | WordPress | Small businesses (1-10 employees) |
| Canada | Agency | More than 10 years | $1,000 – $1,999 | $2,000 – $4,999 | $30 – $49 | Under $99 | $1,000 – $1,999 | WordPress | Medium businesses (11-50 employees) |
| Canada | Individual | More than 10 years | $1,000 – $1,999 | $10,000 – $19,999 | $50 – $99 | Above $1,000 | N\/A | Other | Medium businesses (11-50 employees) |
| Canada | Individual | 4-6 years | $1,000 – $1,999 | $2,000 – $4,999 | $50 – $99 | Under $99 | N\/A | Laravel | Small businesses (1-10 employees) |
| Canada | Individual | 1-3 years | $2,000 – $4,999 | $2,000 – $4,999 | $50 – $99 | $100 – $199 | $500 – $999 | HTML\/CSS | Small businesses (1-10 employees) |
| Canada | Individual | 1-3 years | $1,000 – $1,999 | $2,000 – $4,999 | $50 – $99 | Under $99 | N\/A | WordPress | Small businesses (1-10 employees) |
| Canada | Agency | More than 10 years | $2,000 – $4,999 | $5,000 – $9,999 | $50 – $99 | Under $99 | $1,000 – $1,999 | WordPress | Small businesses (1-10 employees) |
| Chile | Individual | 7-10 years | $1,000 – $1,999 | $2,000 – $4,999 | $30 – $49 | $100 – $199 | Under $500 | React | Small businesses (1-10 employees) |
| Croatia | Individual | More than 10 years | $1,000 – $1,999 | $2,000 – $4,999 | $50 – $99 | $100 – $199 | N\/A | WordPress | Medium businesses (11-50 employees) |
| Ecuador | Individual | Less than 1 year | $500 – $999 | $1,000 – $1,999 | Under $30 | Under $99 | N\/A | Other | Small businesses (1-10 employees) |
| Estonia | Agency | Less than 1 year | $5,000 – $9,999 | $5,000 – $9,999 | $30 – $49 | Under $99 | Under $500 | Other | Small businesses (1-10 employees) |
| France | Individual | 4-6 years | $1,000 – $1,999 | $5,000 – $9,999 | $50 – $99 | Under $99 | Under $500 | WordPress | Solo entrepreneurs |
| France | Agency | Less than 1 year | $500 – $999 | $1,000 – $1,999 | $30 – $49 | $100 – $199 | Under $500 | React | Small businesses (1-10 employees) |
| Germany | Individual | 4-6 years | $2,000 – $4,999 | $10,000 – $19,999 | $100 – $149 | $100 – $199 | $500 – $999 | WordPress | Solo entrepreneurs |
| Ghana | Individual | 1-3 years | Under $500 | Under $500 | Under $30 | Under $99 | N\/A | WordPress | Small businesses (1-10 employees) |
| Great Britain | Individual | 4-6 years | Under $500 | $500 – $999 | Under $30 | $100 – $199 | Under $500 | Django | Solo entrepreneurs |
| Great Britain | Individual | 1-3 years | $500 – $999 | $1,000 – $1,999 | $30 – $49 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Great Britain | Individual | More than 10 years | $1,000 – $1,999 | $1,000 – $1,999 | $30 – $49 | $100 – $199 | Under $500 | PHP | Small businesses (1-10 employees) |
| Great Britain | Individual | 7-10 years | $2,000 – $4,999 | $5,000 – $9,999 | $30 – $49 | Under $99 | N\/A | WordPress | Medium businesses (11-50 employees) |
| Great Britain | Individual | 1-3 years | $1,000 – $1,999 | $2,000 – $4,999 | $30 – $49 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Great Britain | Individual | More than 10 years | $2,000 – $4,999 | $5,000 – $9,999 | $100 – $149 | $500 – $999 | N\/A | Other | Medium businesses (11-50 employees) |
| Great Britain | Individual | 1-3 years | Under $500 | $500 – $999 | Under $30 | Under $99 | Under $500 | HTML\/CSS | Small businesses (1-10 employees) |
| Great Britain | Agency | 1-3 years | $2,000 – $4,999 | $5,000 – $9,999 | $30 – $49 | Under $99 | $2,000 – $4,999 | WordPress | Small businesses (1-10 employees) |
| Great Britain | Individual | 4-6 years | $1,000 – $1,999 | $1,000 – $1,999 | $50 – $99 | Under $99 | N\/A | WordPress | Small businesses (1-10 employees) |
| Great Britain | Individual | 4-6 years | $1,000 – $1,999 | $2,000 – $4,999 | $30 – $49 | Under $99 | $500 – $999 | React | Solo entrepreneurs |
| Great Britain | Individual | 4-6 years | $500 – $999 | $2,000 – $4,999 | $30 – $49 | $100 – $199 | N\/A | WordPress | Medium businesses (11-50 employees) |
| India | Individual | 4-6 years | $1,000 – $1,999 | $2,000 – $4,999 | Under $30 | $500 – $999 | N\/A | React | Small businesses (1-10 employees) |
| India | Individual | 4-6 years | Under $500 | $500 – $999 | Under $30 | $100 – $199 | Under $500 | React | Medium businesses (11-50 employees) |
| India | Individual | 4-6 years | Under $500 | Under $500 | $30 – $49 | Under $99 | $500 – $999 | React | Medium businesses (11-50 employees) |
| India | Individual | 7-10 years | Under $500 | Under $500 | $30 – $49 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| India | Individual | 1-3 years | Under $500 | Under $500 | Under $30 | Under $99 | Under $500 | WordPress | Small businesses (1-10 employees) |
| India | Individual | 1-3 years | Under $500 | Under $500 | Under $30 | Under $99 | Under $500 | React | Small businesses (1-10 employees) |
| India | Individual | Less than 1 year | Under $500 | Under $500 | Under $30 | Under $99 | N\/A | React | Small businesses (1-10 employees) |
| India | Individual | 1-3 years | $500 – $999 | Under $500 | $30 – $49 | Under $99 | Under $500 | WordPress | Small businesses (1-10 employees) |
| India | Individual | 7-10 years | $500 – $999 | $2,000 – $4,999 | Under $30 | $200 – $499 | N\/A | Vue.js | Medium businesses (11-50 employees) |
| India | Individual | 7-10 years | Under $500 | $1,000 – $1,999 | Under $30 | Under $99 | Under $500 | WordPress | Small businesses (1-10 employees) |
| India | Individual | 4-6 years | Under $500 | $1,000 – $1,999 | Under $30 | $100 – $199 | $2,000 – $4,999 | WordPress | Small businesses (1-10 employees) |
| India | Individual | More than 10 years | Under $500 | $500 – $999 | $30 – $49 | $200 – $499 | $1,000 – $1,999 | WordPress | Large businesses (50+ employees) |
| India | Individual | More than 10 years | $1,000 – $1,999 | $2,000 – $4,999 | $30 – $49 | Under $99 | $500 – $999 | WordPress | Medium businesses (11-50 employees) |
| India | Individual | 1-3 years | Under $500 | Under $500 | Under $30 | Under $99 | Under $500 | React | Small businesses (1-10 employees) |
| India | Individual | 1-3 years | Under $500 | Under $500 | Under $30 | Under $99 | Under $500 | WordPress | Small businesses (1-10 employees) |
| India | Individual | 1-3 years | Under $500 | $500 – $999 | Under $30 | $100 – $199 | N\/A | React | Small businesses (1-10 employees) |
| Indonesia | Individual | 4-6 years | Under $500 | $500 – $999 | Under $30 | Under $99 | Under $500 | WordPress | Solo entrepreneurs |
| Ireland | Individual | More than 10 years | $1,000 – $1,999 | $2,000 – $4,999 | $50 – $99 | Under $99 | Under $500 | WordPress | Small businesses (1-10 employees) |
| Israel | Individual | 7-10 years | $1,000 – $1,999 | $2,000 – $4,999 | $50 – $99 | Under $99 | N\/A | WordPress | Small businesses (1-10 employees) |
| Israel | Individual | 4-6 years | $1,000 – $1,999 | $10,000 – $19,999 | $100 – $149 | $200 – $499 | N\/A | Django | Small businesses (1-10 employees) |
| Jamaica | Individual | 1-3 years | $500 – $999 | $2,000 – $4,999 | Under $30 | $100 – $199 | $500 – $999 | WordPress | Solo entrepreneurs |
| Mexico | Agency | More than 10 years | $1,000 – $1,999 | $2,000 – $4,999 | $30 – $49 | $100 – $199 | Under $500 | WordPress | Small businesses (1-10 employees) |
| Nigeria | Agency | Less than 1 year | $500 – $999 | $5,000 – $9,999 | $30 – $49 | Under $99 | $500 – $999 | WordPress | Solo entrepreneurs |
| Nigeria | Individual | 4-6 years | $500 – $999 | $500 – $999 | $30 – $49 | Under $99 | Under $500 | WordPress | Small businesses (1-10 employees) |
| Nigeria | Agency | Less than 1 year | Under $500 | Under $500 | Under $30 | Under $99 | Under $500 | WordPress | Solo entrepreneurs |
| Nigeria | Individual | 4-6 years | Under $500 | $500 – $999 | Under $30 | Under $99 | Under $500 | WordPress | Solo entrepreneurs |
| Nigeria | Individual | 1-3 years | Under $500 | Under $500 | Under $30 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Pakistan | Individual | Less than 1 year | Under $500 | Under $500 | $30 – $49 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Pakistan | Individual | Less than 1 year | Under $500 | Under $500 | Under $30 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Pakistan | Agency | 4-6 years | Under $500 | $500 – $999 | Under $30 | $100 – $199 | Under $500 | WordPress | Small businesses (1-10 employees) |
| Pakistan | Individual | 1-3 years | Under $500 | $500 – $999 | Under $30 | $100 – $199 | N\/A | WordPress | Solo entrepreneurs |
| Pakistan | Individual | 1-3 years | Under $500 | $500 – $999 | Under $30 | Under $99 | Under $500 | WordPress | Solo entrepreneurs |
| Pakistan | Individual | 1-3 years | Under $500 | $500 – $999 | Under $30 | Under $99 | N\/A | WordPress | Solo entrepreneurs |
| Pakistan | Individual | 1-3 years | Under $500 | Under $500 | Under $30 | $100 – $199 | Under $500 | WordPress | Small businesses (1-10 employees) |
| Pakistan | Individual | 4-6 years | Under $500 | $1,000 – $1,999 | Under $30 | $100 – $199 | Under $500 | Angular | Small businesses (1-10 employees) |
| Peru | Individual | 1-3 years | $500 – $999 | $500 – $999 | Under $30 | $100 – $199 | Under $500 | PHP | Medium businesses (11-50 employees) |
| Portugal | Agency | More than 10 years | $2,000 – $4,999 | $5,000 – $9,999 | $50 – $99 | $200 – $499 | $500 – $999 | WordPress | Medium businesses (11-50 employees) |
| Romania | Individual | More than 10 years | $500 – $999 | $2,000 – $4,999 | $30 – $49 | Under $99 | N\/A | WordPress | Small businesses (1-10 employees) |
| Romania | Agency | 7-10 years | Under $500 | $1,000 – $1,999 | $30 – $49 | Under $99 | N\/A | WordPress | Small businesses (1-10 employees) |
| Saudi Arabia | Agency | More than 10 years | $1,000 – $1,999 | $2,000 – $4,999 | Under $30 | $100 – $199 | Under $500 | WordPress | Medium businesses (11-50 employees) |
| Serbia | Agency | More than 10 years | $1,000 – $1,999 | $2,000 – $4,999 | $30 – $49 | $100 – $199 | N\/A | WordPress | Small businesses (1-10 employees) |
| South Africa | Individual | Less than 1 year | Under $500 | $500 – $999 | Under $30 | Under $99 | Under $500 | WordPress | Solo entrepreneurs |
| South Africa | Individual | 4-6 years | $500 – $999 | $1,000 – $1,999 | $30 – $49 | Under $99 | $500 – $999 | WordPress | Small businesses (1-10 employees) |
| Spain | Individual | 1-3 years | $500 – $999 | $1,000 – $1,999 | Under $30 | $100 – $199 | Under $500 | WordPress | Small businesses (1-10 employees) |
| Spain | Individual | 1-3 years | $1,000 – $1,999 | $5,000 – $9,999 | $30 – $49 | $200 – $499 | N\/A | React | Small businesses (1-10 employees) |
| Spain | Individual | More than 10 years | $500 – $999 | $2,000 – $4,999 | $30 – $49 | Under $99 | $500 – $999 | WordPress | Solo entrepreneurs |
| Tanzania | Individual | 1-3 years | $500 – $999 | $1,000 – $1,999 | $30 – $49 | Under $99 | $500 – $999 | WordPress | Small businesses (1-10 employees) |
| Tanzania | Agency | 1-3 years | Under $500 | Under $500 | Under $30 | Under $99 | Under $500 | WordPress | Small businesses (1-10 employees) |
| Thailand | Agency | 4-6 years | $1,000 – $1,999 | $2,000 – $4,999 | $30 – $49 | Under $99 | N\/A | WordPress | Small businesses (1-10 employees) |
| Turkey | Individual | 7-10 years | $1,000 – $1,999 | $5,000 – $9,999 | Under $30 | $100 – $199 | $500 – $999 | Laravel | Medium businesses (11-50 employees) |
| Turkey | Individual | Less than 1 year | Under $500 | Under $500 | Under $30 | Under $99 | N\/A | React | Solo entrepreneurs |
| USA | Agency | More than 10 years | $2,000 – $4,999 | $10,000 – $19,999 | $100 – $149 | Under $99 | N\/A | Laravel | Medium businesses (11-50 employees) |
| USA | Individual | 1-3 years | $500 – $999 | $1,000 – $1,999 | Under $30 | Under $99 | Under $500 | WordPress | Small businesses (1-10 employees) |
| USA | Individual | More than 10 years | $2,000 – $4,999 | $5,000 – $9,999 | $150+ | $200 – $499 | N\/A | WordPress | Small businesses (1-10 employees) |
| USA | Agency | 1-3 years | $1,000 – $1,999 | $2,000 – $4,999 | $50 – $99 | $200 – $499 | $500 – $999 | Other | Medium businesses (11-50 employees) |
| USA | Agency | 7-10 years | $500 – $999 | $1,000 – $1,999 | $30 – $49 | $100 – $199 | Under $500 | WordPress | Solo entrepreneurs |
| USA | Agency | 4-6 years | $5,000 – $9,999 | Above $20,000 | $150+ | Under $99 | $5,000 – $9,999 | WordPress | Small businesses (1-10 employees) |
| USA | Agency | More than 10 years | $2,000 – $4,999 | $5,000 – $9,999 | $100 – $149 | Under $99 | N\/A | WordPress | Medium businesses (11-50 employees) |
| USA | Individual | 1-3 years | $500 – $999 | $2,000 – $4,999 | $50 – $99 | Under $99 | $1,000 – $1,999 | WordPress | Small businesses (1-10 employees) |
| USA | Agency | More than 10 years | $1,000 – $1,999 | $10,000 – $19,999 | $50 – $99 | $200 – $499 | $1,000 – $1,999 | WordPress | Medium businesses (11-50 employees) |
| USA | Individual | 1-3 years | $500 – $999 | $500 – $999 | $50 – $99 | Under $99 | $500 – $999 | React | Small businesses (1-10 employees) |
| USA | Individual | 1-3 years | $1,000 – $1,999 | $2,000 – $4,999 | $50 – $99 | Under $99 | N\/A | React | Small businesses (1-10 employees) |
| USA | Individual | 1-3 years | $1,000 – $1,999 | $2,000 – $4,999 | $30 – $49 | Under $99 | Under $500 | Other | Small businesses (1-10 employees) |
| USA | Individual | 1-3 years | Under $500 | Under $500 | $30 – $49 | Under $99 | N\/A | WordPress | Small businesses (1-10 employees) |
| USA | Individual | 1-3 years | $1,000 – $1,999 | $2,000 – $4,999 | $30 – $49 | $100 – $199 | Under $500 | React | Medium businesses (11-50 employees) |
| USA | Agency | 1-3 years | $2,000 – $4,999 | $10,000 – $19,999 | $50 – $99 | Under $99 | N\/A | React | Solo entrepreneurs |
| USA | Individual | 1-3 years | $1,000 – $1,999 | $2,000 – $4,999 | $30 – $49 | Under $99 | Under $500 | WordPress | Solo entrepreneurs |
| USA | Individual | 1-3 years | $1,000 – $1,999 | $2,000 – $4,999 | $50 – $99 | Under $99 | N\/A | HTML\/CSS | Solo entrepreneurs |
| USA | Agency | 1-3 years | $1,000 – $1,999 | $1,000 – $1,999 | $50 – $99 | Under $99 | N\/A | WordPress | Small businesses (1-10 employees) |
| USA | Individual | Less than 1 year | $500 – $999 | $1,000 – $1,999 | $50 – $99 | $200 – $499 | $1,000 – $1,999 | React | Small businesses (1-10 employees) |
| USA | Agency | More than 10 years | $5,000 – $9,999 | Above $20,000 | $100 – $149 | $500 – $999 | $1,000 – $1,999 | WordPress | Medium businesses (11-50 employees) |
| Venezuela | Individual | 4-6 years | Under $500 | Under $500 | Under $30 | Under $99 | Under $500 | WordPress | Solo entrepreneurs |
