We all need a health check from time to time, and so does your website. It is an online representation of your business and it affects its success.
A website health check is done by verifying if some parameters are set to go in your favor.
You don’t have to be an expert or take many courses to learn how to set them up.
Just know which tools you need to start using.
In this article, we reveal the top 7 parameters you need to start tracking and the best tools and tricks for doing it.
1. Page Speed
The speed of your site is crucial when it comes to whether visitors to your site will stay on it or give up quickly.
An ideal website load time for mobile sites is less than 3 seconds. The research shows that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
However, many don’t know how to measure the speed of a website. Fortunately, there are a handful of free tools online to help you do that.
Some of the best are:
These tools are similar and very easy to use. All you have to do is enter your website URL and test it.
Checking the page loading speed is the first step when it comes to a website health check.
If your site does not pass the test, it can be hard to determine what you need to do.
Here are a few things that you can check:
- Either you have too much multimedia content or you have not optimized the size of the photos and videos on it.
- Reduce the size of photos.
- Instead of uploading videos directly to a website, try using embedded codes from platforms such as YouTube and Vimeo.
- If you are using WordPress, install and configure a caching and minification plugin.
If you need help improving your website speed and performance, get in touch with us.
2. Broken Links
Backlinks are hyperlinks from one website to a page on another website. They are very helpful in achieving high organic search engine rankings because they increase the authority of your website.
This is because Google recognizes a link to another page as proof of the relevance of that page and the information on it. It ranks the page higher so that others who are looking for the same information can find it easier.
Therefore, when creating content, you should link relevant information to other sites. And when someone links your page on their site, you too will get a “vote” for relevance that Google will reward with higher rankings.
However, links from your site to others will often become dead and need updating.
Someone else might even buy the domain you linked to and set it up to redirect to a phishing site. Your customers would not like it and it can hurt your rankings.
Even if you fix the shortcomings on your website later, It might be too late. Research shows that as many as 88% of site visitors will not return after a bad experience.
To prevent this from happening, you should check the links on your site.
3. Mobile Responsiveness
If your website is not designed mobile-first, then you have probably encountered this problem. A section that looks great on the desktop, doesn’t work on the mobile!
Given that most of your audience will visit the site via mobile phone, you shouldn’t allow yourself such an omission.
Enter the URL on the Responsive Design Checker and check what your site looks like on all device models currently in use.
With a few simple steps, via Google’s Mobile-Friendly Test, you’ll check your site for bugs that are sure to turn down a large number of people interested in your work.
Correcting errors will mean the help of a fellow developer, but if you find out that the font is unreadable, or that it needs resizing, you can do it yourself.
4. Keyword Ranking
A website is the most important element in your digital marketing strategy. And a well-optimized website is the only sure way for customers to reach the product or service you offer.
Smart keyword determination is the most important part of SEO. You can get help with creating a keyword list at Google Keyword Planner.
When it comes to keyword tracking tools, the most famous free one is Ahrefs Keyword Rank Checker. For a more serious check, you can opt for one of the many paid tools that exist online.
If you own a small to medium business, then Semrush should be your choice. It helps with creating guest blogging strategies and competitor analysis. It also works well in conducting thorough keyword research to rank your content higher. But for amateurs, this tool is a bit expensive and complicated to use.
If you are new to this, Moz is the logical solution for you. It can do it all – from backlink analysis to rank tracking and keyword research. Also, it offers a 30-day free trial, so you can test it before buying.
Once you set up everything right, wait 3-6 months to see the first results of this effort. But surely it will be worth it.
The look and feel of a website is a make-or-break factor. As technology advances, so do trends when it comes to site design.
That is why user experience (UX) and user interface (UI) are important things to pay attention to.
An outdated website can give the impression that also the service or product you are offering is something that was run by time and out of fashion.
And if the logic of the website is bad and visitors can’t easily find the information they seek, it’s clear that they won’t be coming back.
By using heat maps, you can conclude what is particularly interesting to visitors. Amplify such content, and reduce what no one is interested in.
6. Onpage SEO Checker
A free on-page SEO checker can help identify any potential issues that your website might be experiencing which would prevent it from being seen by potential leads and clients.
Doing an SEO audit is quick, free, and easy. We recommend a free tool by seobility called the SEO checker. With this tool, all you need to do is enter the URL of your website / page and it will give you useful suggestions on how to improve your website to improve your SEO score. It will identify issues like slow website performance, crawling issues, and it will assess your page content.
This tool is a great addition to your arsenal and we always use it for performing a website health check for clients.
If people visit your website but don’t hang around long enough, the reason may be poor copywriting.
Long sentences, uninteresting titles, poorly formatted text, or grammatical errors will reject even the most persistent.
The main mistake that business owners make is writing everything in the first person.
We this, we that – sounds like you’re bragging.
Try replacing We with You.
Stop talking about the features of your product or service. Talk about the benefits that these features can bring to customers.
No one wants to know how great your business is, but what it can bring to them.
Many tools can help you write a good copy, but let’s start with Grammarly.
With Grammarly, you won’t have problems with spelling, grammar, punctuation, and clarity of your writing.
And you can use most of its features for free!
Wondering if the title of the section or article will attract the desired audience?
Consult the Subject Line. Not only will it check the title, but also give you instructions on what to change.
Another tool adored by all copywriters and content writers is Hemingway.
Copy and paste the text to the app and read the analysis.
Hemingway will also rate your text, and if you get a rating of around seven or less, you are good!
The app will make you stop using the passive voice, as well as shorten and simplify the sentences.
Do you have writer’s block and don’t know what to write about at all? BuzzSumo jumps in to help.
And if you are lazy today and not keen on writing, there is a solution for that as well.
Copy.ai is an AI content generator. You can choose from writing emails, social posts, long-form blog posts, etc. Type in keywords, or a brief description of the project, and voila!
Keep in mind that everything you get as a result was written by a robot.
So don’t be surprised if it sounds a little robotic.
Get the best ideas and refine the text. It will save you a lot of time and effort.
Why Is a Website Health Check Important?
Sometimes small technical errors can affect the success of your website, and thus your business.
Pages that are slow and not responsive, links that lead to the wrong addresses, poor design, and keyword choices can cost you losing customers.
All you need to do is get in the habit of doing a website health check from time to time. And with the tools we’ve suggested, you can do it all for free.
Clio Websites is a full-service website design and marketing company in Calgary. We have loads of experience with responsive web design, website maintenance, WordPress development and support, and SEO. Clio offers free consultations and free website evaluations and we receive glowing reviews from our clients.
Clio is always available and happy to answer any questions about the website health check so don’t hesitate to get in touch with us if you need help.