Small businesses might not get the most traffic but they still need to shine just as bright as any big business. Fortunately, creating a great landing page can help your business website to stand out and help impress potential customers. Whether you run a flower shop or a doggy boutique, you deserve to have a website that really showcases your business. In this article, we are going to tell you how to make the perfect landing page to generate new leads.
Call To Action
First and foremost, you need to create a compelling case for selling your product or service. There are many ways to do this. One popular way of achieving this is offering something of value for free to hook your potential lead. For example, you can offer a free class, consultation, ebook, or article if a visitor signs up for your mailing list. A call to action is a key element in having a successful small business landing page. Once a visitor has signed up, you can offer your products or services to them via email or newsletter.
Use a Neat Layout for your Small Business Landing Page
A well-designed landing page should always be open and inviting. This means that there should be plenty of room for all of the elements on your page. Make sure that it doesn’t feel like your page content is stacked on top of itself. You want your pages to be well spread out and easy to read. Avoid cluttering your page with too many images or an excessive amount of text. You should also ensure that your page loads quickly. Research estimates that if your website takes longer than 3 seconds to load the users will abandon your website.
Showcase Your Company
Professional photos can go a long way in making a website look inviting. When you run a small business, photos are a great way to show off your brand. You can perfectly demonstrate all of the fun or professional parts of your business to help potential customers to see what your company can offer. Vibrant and engaging pictures will make people relate to your brand more, especially if there are images with people in them. It is also important to include helpful texts like an About Us page and a mission statement! Little snippets that show off the spirit of your business will help people see you in a better light.
Keep it Nice and Simple
As a small business, you want your business to feel approachable and controlled. People often grow weary of small businesses that look like they have too much going on to be effective. A simple design will help your visitors to gain access to what they need without forcing them to feel overwhelmed or making them wonder if you have too much on your plate. When you make your website with intent, you ultimately end up with exactly what your customers need. Avoid overwhelming your users with countless popups, signups, paywalls, and location tracking.
Make Your Landing Page User Friendly
There is nothing more important for a website than user experience, so make sure that yours is good. Designing a simple website will also help you to limit the chances that your website is confusing. Concise labels, obvious navigation, and helpful insights can make it easy for your customers to enjoy time on your site. This is what you want them to experience, so do what you can to make it possible by making your website intuitive for the average user.
Why Clio Websites
For small businesses, the more traffic the better. A nice website is so helpful for making sure that people really like what they see when they decide to work with you. When you invite people over, you always make sure your home looks great, so why not do it with your website too? It’s all about good design!
At Clio, we can ensure that your website loads quickly, performs well, and stays secure. We are also more than a web design company. Clio can help you design your business and marketing strategy. We can design and configure a perfect small business landing page that is guaranteed to attract clients and generate leads. Contact us to find out more, or check out our other responsive web design services, or visit our about us page to see what sets us apart from competition.