Ecommerce is a part of a booming industry, with more and more online stores pop up each year.
Being a small business owner, you probably have ideas juggling in your head for a potentially profitable online store of your own.
But how do you get started and launch a successful Calgary eCommerce Website?
There are plenty of options out there when it comes to eCommerce platforms to choose from.
For website owners, building an online store on a blogging platform such as WordPress makes for a great way to cut costs while giving you full control over your store and inventory management.
Ecommerce is not rocket science, but it is challenging.
If you’re new to the industry, you’ll notice that there are hundreds of bits and pieces for you to learn!
That’s why Clio Websites is here. We can help you get started with your eCommerce website on WordPress – one of the easiest and most customizable platforms to set up your store on.
This guide will help point you in the right direction when looking at creating an eCommerce business using WordPress.
WordPress was developed by programmers and designers to ensure that it could maintain a very high standard of quality. It’s meant to accomplish this without relying on experts to manage its updates while also aiming to remove as many complexities as possible.
The result is a highly stable and secure platform that is updated almost daily.
WordPress is an intuitive platform that allows you to build nearly any type of content management system or website.
As an entrepreneur, you’ll often find yourself going against the popular trend when it comes to creating your eCommerce store.
If you need step by step instructions to create your eCommerce website, you can check out this guide.
WordPress as a CMS
You’ll try many different solutions and platforms but once you discover WordPress, it will be love at first sight. Why?
WordPress is the best open source content management system (or CMS) for creating and running an online store.
At Clio Websites, we’ve been designing and running Calgary eCommerce websites with WordPress, and along the way, we’ve learned a small handful of tips and tricks that will make your life easier when getting started on building your online store.
This article not only provides you with these valuable tips and tricks but will walk you step by step through the process of deciding which plugins you should choose and what platform to build your eCommerce website on.
The Importance of a Domain Name and Hosting Provider
Before diving into building your eCommerce store on WordPress, you need to choose a domain name and hosting provider.
The best domain names blend several terms from your niche with keywords. Your domain name doesn’t have to include these keywords outright, but it should reflect them.
Your domain name is going to be the first thing visitors see when they come to your website, so it’s worth spending time and money on choosing the right one. The most important thing to remember when selecting a domain name is to choose something that you can register and is also memorable.
At the same time, it’s also important to choose a trusted web hosting company.
You want to be sure that your website will not suffer from downtime and that it loads quickly for your customers. Having a reliable hosting provider is key, especially for eCommerce websites.
Outstanding customer service is also essential because you never know when you’ll need help with something on your site. A great hosting company will have someone available via live chat or a toll-free phone line who can help you out right away if something goes wrong.
A bonus is having lots of storage space and bandwidth so you’re not left worrying about how much data you use or how big the files on your website are.
Calgary Ecommerce Websites Using WooCommerce
If you’re looking to sell products on your WordPress website, then you’ll want to know about WooCommerce.
The WooCommerce plugin is one of the most popular eCommerce plugins, with a healthy ecosystem around it.
WooCommerce is a free, open-source eCommerce plugin that’s powering more than three million websites. With its growing popularity, you can be sure there are lots of extensions worth taking a closer look at.
- Easy to set up;
- Highly customizable;
- Rich in features;
- Gives you full ownership over your online store.
You just need to install it and start exploring!
WordPress vs. Shopify for Ecommerce
In a nutshell, Shopify is known as the easiest way to create an online store in just a few clicks.
It may take you a while to decide how you want your store to look, but on average it won’t take you more than 15 minutes from start (opening your Shopify account) to finish (launching your store).
There are a bunch of other reasons why people choose Shopify, although the eCommerce site builder isn’t always the best option if you like having total control over your site. There are plenty of people who opt out of using Shopify in favor of WordPress, Squarespace, or another platform.
The reality is that there are a lot of people who can’t afford eCommerce solutions built on top of WordPress.
These platforms offer you much more flexibility but also require a substantial time investment and cost thousands to set up and maintain. And if you only make a couple of hundred dollars a month in revenue, you can’t afford constant hours spent on optimizing your site.
This is why choosing the right platform for Calgary eCommerce websites is key.
Ecommerce Websites – Conclusion
Ecommerce platforms offer many benefits for both sellers and customers.
When creating Calgary eCommerce Websites, you need to consider many things, such as:
- Should you go with a simple solution like a blog or a CMS that allows members to buy products?
- Is it better to create a marketplace where sellers and customers meet?
- What are the ongoing costs and fees required to support the solution?
At Clio Websites, we understand that every website is unique and has complex requirements. Our team of web design experts can work with you to build a secure and flexible eCommerce solution that delivers the results you want.